Created in 1993, the Fête des vendanges Magog-Orford invites visitors to discover local Quebec products through tastings and culinary workshops.
For its 20-year anniversary, the non-profit organization tasked Standish with revamping its brand image. A new logo was designed to emphasize the event’s festive and modern streak. A “20 years” signature was also devised to underline the event’s uniqueness and importance in the history of the Vendanges.
In addition to the development of new thematic images, the website was thoroughly adapted to improve its user experience and make information easier to access. The homepage was divided into sections and a Ticket button was added to facilitate online sales. The site’s mobile version further allows users to consult information at a glance, whether they are behind the wheel or on site.
A multitude of printed tools
A variety of printed materials featuring the 20th edition theme were developed to promote the event, its new highlights, and its two spokespersons, as well as to reveal the event programme. The printed tools include tickets, posters, flyers, visitor guides, site plans with artisans, etc.
A 20th anniversary that surpassed all expectations
The 20th edition attracted a record turnout of more than 75,000 visitors. In conjunction with the communication strategy developed by the Vendanges team, the new identity conveyed an attractive and festive image that did justice to the event’s outstanding reputation.