Centre d’intégration au marché de l’emploi
Non-profit organization whose mission is the integration of women into the labor market in the Eastern Townships.

CONTEXT
CIME was looking for a creative partner to carry out its campaign on discriminatory motives in the workplace, a project funded by the CNESST. Its goal was to raise awareness about the possible reasons for discrimination in the workplace and, ultimately, to deconstruct prejudices.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Organisme
CLIENTELE
- B2C
- |
- B2B
SERVICES
- Digital marketing campaigns (SEM)
- Motion design
- Advertising
- Scriptwriting
- Video creation, production, and editing
Strategy
To achieve this goal, we adopted a campaign concept with a playful and accessible tone: the radar. This concept is carried out in a very colorful and explosive visual signature, which respects the rules of inclusive writing.
The campaign was then deployed on Facebook, Instagram and YouTube, to reach the widest possible audience. The marketing strategy in place was to maximize the visibility of the campaign and generate conversions (i.e. booking of workshops).


