Non-profit organization whose mission is the integration of women into the labor market in the Eastern Townships.
CIME was looking for a creative partner to carry out its campaign on discriminatory motives in the workplace, a project funded by the CNESST. Its goal was to raise awareness about the possible reasons for discrimination in the workplace and, ultimately, to deconstruct prejudices.
- Art direction
- Video creation, production, and editing
- Motion design
- Digital marketing campaigns (SEM)
To achieve this goal, we adopted a campaign concept with a playful and accessible tone: the radar. This concept is carried out in a very colorful and explosive visual signature, which respects the rules of inclusive writing.
The campaign was then deployed on Facebook, Instagram and YouTube, to reach the widest possible audience. The marketing strategy in place was to maximize the visibility of the campaign and generate conversions (i.e. booking of workshops).