American Biltrite
Sherbrooke-based manufacturer of one of the largest selections of commercial and industrial rubber products sold in North America.
CONTEXT
As this is a long-established industry, the communication methods were outdated. The industrial division was looking for a new marketing toolkit to better communicate with its customers.
CLIENT SINCE
2015
VISIT
INDUSTRY
- Commercial
- Industriel
CLIENTELE
- B2C
- |
- B2B
SERVICES
- Art direction
- Copywriting and translation
- Digital marketing campaigns (SEM)
- Logo
- Multilingual narration
- Scriptwriting
- Video creation, production, and editing
Strategy
As this field is very technical, the client’s collaboration was essential to complete the strategy. We had to create material that could easily be adapted to different formats. Whether it was for the production of videos, an annual calendar, professional flyers or a corporate brochure, the goal was to maintain a common thread throughout all the communication tools, both in French and in English.
This great business partnership has allowed us to expand our knowledge on the topic and maintain a privileged relationship which, to this day, still requires sporadic support.
