Maison Aube-Lumière
Non-profit organization offering free palliative care to people with advanced cancer.
CONTEXT
As it approached its 25th anniversary, this Sherbrooke-based NPO approached us to redesign its website. Maison Aube-Lumière wanted to emphasize the empathy, respect, generosity, and excellence of its services through a website aimed at its different clienteles.
CLIENT SINCE
2022
VISIT
INDUSTRY
- Organisme
CLIENTELE
- B2C
SERVICES
- Corporate photoshoot
- Art direction
- E-commerce
- Web hosting
- Website design & programming
Strategy
It was essential for us to transpose the softness of La Maison Aube-Lumière through the image of their website. By keeping to the same colors as their logo, we were able to convey the calm and serenity of the premises, while creating a timeless web identity. A corporate photo shoot of the team members added a touch of uniformity and professionalism to the team page.
Facilitating access to information and the online donation process were the main challenges in redesigning the website. To meet these goals, we added a transactional section for the sale of poinsettias during the annual Christmas campaign. Programming was also required for the integration of certain modules, including a login area for volunteers and online donations.
