Maison Aube-Lumière
Mandate
As its 25th anniversary approached, Maison Aube-Lumière turned to Standish for a complete website redesign. The goal was to reflect on screen the values of empathy, respect, generosity, and excellence that define its care, while speaking thoughtfully to its diverse audiences.
Challenges & strategy
It was essential for us to capture the softness of Maison Aube-Lumière through the look and feel of its website. By keeping the same colours as its logo, the site conveys the calm and serenity of the space while establishing a timeless online identity. A corporate photo session of the team added a sense of consistency and professionalism to the team page.
Making information easy to access and simplifying the online donation process were the main priorities for the redesign. To meet these goals, we added a transactional section for the annual poinsettia campaign at Christmas. Additional programming was also required to integrate specific modules, including a login space for volunteers and an online donation system.
Results
80%
According to the GTmetrix performance analysis tool, the Maison Aube-Lumière Website earned a B rating, with a performance score of 80% and a structure score of 87%
