Rafal Sports
Online clothing store specializing in cycling and outdoor activities in Sherbrooke.
CONTEXT
With the goal of becoming THE reference online for active people, Rafal Sports was looking for an agency to design its visual identity.
SERVICES
- Logo
- Brand image
- Art direction
- Stationary
- Advertising
- Various communication tools
- Coaching and training
- Copywriting and translation
Strategy
In order to give the company a bold, high-end look that goes hand in hand with its flagship brand Santini, we proposed a modern, dynamic logo and a punchy colour palette. The brand image was then applied to various communication tools and promotional items, such as flags, shirts, stationery, electronic signature…
More recently, we helped develop brand awareness by writing a press release, setting up digital marketing campaigns and more!
