Profenex
Manufacturer of high-quality windows and doors in Sherbrooke.
CONTEXT
Profenex wanted to gain notoriety in the Eastern Townships and put itself on the map with quality content, highlighting its added value.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Commercial
CLIENTELE
- B2C
SERVICES
- Advertising
- Art direction
- Copywriting and translation
- Digital marketing campaigns (SEM)
- Marketing strategy and plan
- Search engine optimization (SEO)
- Stationary
- Video creation, production, and editing
Strategy
Before taking the plunge, we first carried out an audit of the company’s marketing assets, with the aim of establishing a solid game plan that would enable us to achieve the client’s objectives. We then launched acquisition campaigns on Google Ads and Facebook Ads.
Meanwhile, the website was optimized to maximize the number of submission requests and improve its search engine positioning. We updated the home page and optimized the content of the main pages, to showcase the Profenex’s professionalism and expertise.
More recently, to help Profenex gain notoriety in the Eastern Townships, we launched a creative campaign in collaboration with comedian Nic Audet. Using a humorous tone, the campaign consists of 3 video vignettes highlighting the reliability and quality of Profenex products. It was broadcast across the Eastern Townships on social networks and digital television.
Preliminary results
300% increase in site traffic.
Over 550,000 video views.
