Profenex
Mandate
Profenex wanted to raise its profile in the Eastern Townships and strengthen its regional presence by promoting the quality and durability of its products.
Challenges and strategy
To take the company to the next level, a complete marketing audit was carried out to lay the right strategic foundations. We then launched high-performance acquisition campaigns on Google Ads and Facebook Ads, in parallel with website optimization. This has generated more requests for quotes and improved its online visibility. The redesign of the home page and main sections has resulted in a site that is more intuitive, more attractive and, above all, more representative of the company’s expertise.
Results
$16,200
A strategic investment was made in the digital campaign to maximize its reach.
1.9 million
The number of times the campaign was seen over the course of the advertising campaign.
$8.26
The average cost per thousand displays remained low across all platforms.
+178%
A marked increase in website traffic has been observed since the launch of the campaign.
2
The number of submission requests received has doubled since the start of the campaign.
This campaign not only reached its audience, but exceeded expectations.
