Manufacturer of high-quality windows and doors in Sherbrooke.

Profenex wanted to gain notoriety in the Eastern Townships and put itself on the map with quality content, highlighting its added value.




  • Commercial


  • B2C


  • Advertising
  • Art direction
  • Copywriting and translation
  • Digital marketing campaigns (SEM)
  • Marketing strategy and plan
  • Search engine optimization (SEO)
  • Stationary
  • Video creation, production, and editing


Before taking the plunge, we first carried out an audit of the company’s marketing assets, with the aim of establishing a solid game plan that would enable us to achieve the client’s objectives. We then launched acquisition campaigns on Google Ads and Facebook Ads.

Meanwhile, the website was optimized to maximize the number of submission requests and improve its search engine positioning. We updated the home page and optimized the content of the main pages, to showcase the Profenex’s professionalism and expertise.

More recently, to help Profenex gain notoriety in the Eastern Townships, we launched a creative campaign in collaboration with comedian Nic Audet. Using a humorous tone, the campaign consists of 3 video vignettes highlighting the reliability and quality of Profenex products. It was broadcast across the Eastern Townships on social networks and digital television.

Preliminary results

300 %

300% increase in site traffic.

550 000

Over 550,000 video views.