Fondation du CHUS

Non-profit organization that contributes to improving health care services offered to the Sherbrooke population.

CONTEXT
The CHUS Foundation approached us to produce a video ad promoting its “Grand tirage de la santé”.

CLIENT SINCE
2022

VISIT

fondationchus.org

INDUSTRY

  • Organisme

CLIENTELE

  • B2C

SERVICES

  • Art direction
  • Coaching and training
  • Content marketing
  • Digital marketing campaigns (SEM)
  • E-commerce
  • Marketing strategy and plan
  • Motion design
  • Scriptwriting
  • Video creation, production, and editing
  • Web hosting
  • Website design & programming
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Strategy

This project highlighted the prizes to be won, encouraging people to purchase tickets for the draw. For the 2022 edition, we produced a video capsule in collaboration with the event’s spokesperson, presenting the various “Grand tirage de la santé” prizes. We played with transitions, angles, and perspectives, to add dynamism to the video.

The CHUS Foundation called on us again to produce the 2023 video. This time, we opted for a new concept: motion design.

We also helped the CHUS Foundation to optimize its Google Ads Grant account.

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