Momo Sports
Sportswear and outdoor equipment stores in Sherbrooke and Granby.
CONTEXT
Momo Sports wanted to increase its online sales by developing new markets outside of the Eastern Townships.
CLIENT SINCE
2021
VISIT
INDUSTRY
- Commercial
- Sport
CLIENTELE
- B2C
SERVICES
- Advertising
- Coaching and training
- Digital marketing campaigns (SEM)
- Marketing strategy and plan
- Video creation, production, and editing
Strategy
To achieve the client’s goal, we first solidified Momo Sports’ advertising infrastructure by creating new audiences and optimizing existing campaigns. New campaigns on Facebook and Google Ads were also launched, including at key times such as Black Friday and Boxing Day. Advertising investment outside the Eastern Townships was also increased, with the aim of developing this market.
Secondly, we redesigned the Momo Sports website menu to optimize site navigation and offer a simplified online shopping experience for its customers.
We work with Momo Sports on an ongoing basis to meet its specific needs, such as organic referencing of their site, optimization of their newsletters and implementation of effective e-mail automations.
Results
1,200% increase of online sales on Google Ads
Increased conversion value of nearly $350,000 on Google Ads in 2022, compared to the previous year
Average return on investment of 800% for campaigns outside the Eastern Townships
