Sporobole
Non-profit organization based in Sherbrooke that acts as a center for disseminating and producing contemporary art.
CONTEXT
As part of its Vivace project, a digital transformation grant program for the cultural sector, Sporobole was looking for a creative partner to help spread information related to this program. Vivace needed a visual identity and a website. In the process, Sporobole also decided to renew its brand image.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Organisme
CLIENTELE
- B2B
SERVICES
- Art direction
- Brand image
- Coaching and training
- Logo
- Web Animation
- Website design & programming
Strategy
Sporobole’s current image needed updating, to better illustrate the significance of the sporobole – a punk plant that grows in any conditions – and by the same token, its field of expertise. From now on, the visual identity will perfectly combine art and technology. The company’s new personality will be reflected on a website that is both lively in originality and nuanced in information.
In parallel with the Sporoble project, we worked on the Vivace initiative. We proposed a visual identity revolving around the living to match the project’s name. The aim was to create a brand image that would live well over the two years of the grant program.
We then turned this brand image into a website, including several animations. Given the tight deadlines for this project, collaboration and communication with the client were a must!
