Société de transport de Sherbrooke
Website
Mandate
We worked with STS to completely rethink their website. Built on WordPress with an easy-to-use editing tool, the new site takes a mobile-first approach to deliver a fast, smooth, and enjoyable experience. Its design reflects STS’s brand identity while incorporating SEO best practices to ensure stronger online visibility.
Challenges & strategy
The STS website redesign project went far beyond a simple visual refresh. We rethought the site’s structure to centralize data and give it a modern look, while adding essential features such as adapted transport booking and new payment options. Every step was guided by the user experience, with a constant focus on meeting the highest accessibility standards. Finally, we trained the team and provided ongoing technical support to ensure the site remains easy and efficient to manage on a daily basis.
Marketing campaign
Mandate
Internal campaign
The Société de transport de Sherbrooke wanted to develop an internal campaign to raise employee awareness about civility in the workplace. The goal was to find an original and engaging communication angle that could deliver important messages in a clear and memorable way.
Challenges & strategy
To capture attention and encourage engagement, we chose a playful approach by adapting the famous Mille Bornes game. This concept turned a serious subject into an interactive and unifying experience.
To bring this creative universe to life, we designed a series of complementary tools: a retractable banner, a Code of Conduct poster, and a 20 second video capsule. The challenge was to balance fun with rigour so that the message remained clear, credible, and meaningful.
Mandate
Raising awareness about behaviour around buses
The Société de transport de Sherbrooke wanted to launch a public awareness campaign encouraging citizens to adopt safe behaviours around buses. The goal was to develop an original and eye-catching concept that could capture attention and spark genuine awareness.
Challenges & strategy
We also had the pleasure of working with the client on a second campaign aimed at raising awareness among Sherbrooke residents about safe behaviours around buses. The chosen angle was to use witty expressions to highlight the irony of ignoring the rules. The concept showed that breaking the guidelines would only be “acceptable” if the most unlikely situations were to happen.
This campaign was deployed throughout Sherbrooke, across billboards, social media, radio, and newspapers.
Intranet
Mandate
The Société de transport de Sherbrooke wanted to modernize its digital platforms to better meet the needs of its customers. The project began with the creation of the visual concept for its Dix-4 intranet and later expanded into a complete website redesign. The goal was to provide users of both urban and adapted transit with a simple, intuitive browsing experience that meets web accessibility standards.
Challenges & strategy
From the very beginning, we supported STS with a strategic approach that focused on user experience and a Mobile First design, essential for a clientele on the move. For the intranet, we created a clear and engaging visual environment designed to facilitate internal communication and employee adoption.
During the website redesign, the main challenge was to build a smooth, intuitive platform that integrated all transit services while complying with digital accessibility standards. Through thoughtful design, carefully planned ergonomics and targeted recommendations, we helped transform the STS website into a high-performing, inclusive tool that truly meets the needs of its users.
