In 2012, the City of Magog sought to develop a new, dynamic and evocative brand image.
In addition to improving the City’s positioning, the logo and statement reflect what Magog has become over the years, as well as its community and economic aspirations. The City’s new symbol, which is also used in various printed and Web materials, illustrates the four major themes of Magog’s strategic planning.
Presentation of new features
Given that the new site would require some adaptation on the part of users, a handy demo of new features was added to the homepage. The video was also used in the context of media events showcasing the launch of the new platform.
De nouveaux panneaux d’identification et de signalisation de la Ville ont été créés, afin de mettre en valeur les entrées de la municipalité, guider les visiteurs à travers son territoire et promouvoir ses différents sites récréotouristiques.
Standish furthermore designed Web and printed materials to enable interactions with municipal employees, citizens, and community members.
Design for the Strategic Plan
Standish designed and produced a 16-page brochure that lays out the City’s vision, strategic directions, and targeted actions. We also produced a Web version of the brochure to enable online consultation.
Distinction for its new image
In 2014, the City of Magog came first in the “1-29,999 citizens” category at the Gala de La Plume d’or, in recognition of its new brand and the uniformity of its brand image.