Parc national de Miguasha
Mandate
Parc national de Miguasha wanted to showcase its new educational program Tough to Be a Fossil, designed for Grade 3 students. The main challenge was to boost registrations across Quebec despite a complex launch context.
Challenges & strategy
To capture attention and spark interest among teachers, we developed a targeted digital campaign. Ad settings were carefully tailored to education and paleontology interests, combined with teachers’ professional status, to reach the right audience. The temporary free access to the activity became a key selling point, reinforced by eye-catching visuals that brought the fascinating world of fossils to life. An integrated Meta form simplified contact and lowered barriers to registration. This effective and accessible approach turned a geographical constraint into an opportunity for large-scale outreach.
Results
+2,5%
A click-through rate above the industry average boosted the performance of the digital campaign.
12
The advertising return on investment reached new heights, proving the strength of the strategies put in place.
+250
In just 31 days, a significant number of requests were generated.
