Fondation Justin Lefebvre

Mandate
When undergoing its digital redesign, the Justin Lefebvre Foundation needed an online presence that truly reflected its history and mission. The goal was to modernize its image and bring all information together on a platform that is accessible, welcoming, and intuitive.

Challenges & strategy
The new website highlights Justin Lefebvre’s story through a vibrant visual universe, where illustrations inspired by children’s drawings come to life with animations. Navigation was simplified to bring together information that had previously been spread across two sites, cutting down on unnecessary clicks and early drop-offs. A dedicated page on organ donation was added to raise awareness and encourage support for research. An events module also makes it easier to organize and take part in the Foundation’s activities. The result is a platform that is both engaging and functional, designed to guide visitors along their journey. In a gesture of solidarity, Standish also donated part of its production time, underscoring the human significance of this collaboration.

Results
85%
According to the GTmetrix performance analysis tool, the Justin Lefebvre Foundation’s website scores 85% in performance and 95% in structure.