Fondation Justin Lefebvre
The Justin Lefebvre Foundation has two missions. The first is to facilitate access to sports activities and education for children from low-income families in Sherbrooke. The second is to support the cause of organ donation.
CONTEXT
The Foundation wanted to redesign its outdated website. Its web branding also needed an update. They also wanted to centralize all information on the site to avoid redirecting users to other sites.
CLIENT SINCE
2024
VISIT
INDUSTRY
- Organisme
CLIENTELE
- B2C
SERVICES
- Art direction
- Brand image
- Search engine optimization (SEO)
- Various communication tools
- Web Animation
- Web hosting
- Website design & programming
Strategy
The Foundation’s new website highlights Justin Lefebvre and his moving story. Illustrations inspired by children’s drawings come to life through animations, instantly immersing visitors in a vibrant and touching world where Justin is the hero, wearing his cape and crown.
Designed to provide a smooth and intuitive experience, the site has been completely reimagined to centralize content that was previously split across two different websites. It was also designed to minimize unnecessary clicks and reduce premature exits. A new page dedicated to organ donation has been added to raise awareness about this important cause and encourage financial contributions to research. Additionally, a new event module now makes it easier to organize and participate in the Foundation’s activities.
In short, an engaging, user-friendly website built to efficiently guide visitors through their journey. Deeply moved by the Foundation’s mission, Standish chose to donate part of its production time as a contribution to the cause.
