La Coopérative d’Alentour

Healthy grocery store in Sherbrooke selling natural and organic food products, dry, fresh, and frozen.

CONTEXT
To promote the grocery store as a must in Sherbrooke for natural and organic food, the Coopérative d’Alentour wanted to review its brand image.

CLIENT SINCE
2011

VISIT

INDUSTRY

  • Food

CLIENTELE

  • B2C

SERVICES

  • Brand image
  • Graphic standards guide
  • Art direction
  • Packaging
  • Stationary
  • Advertising
  • Magazine
  • Various communication tools
  • Website design & programming
  • Web hosting

Strategy

After revitalizing the visual identity of the Coop d’Alentour, Standish was given the mandate to completely redesign its website. The Coop’s home page and the Boutique’s home page were both given a facelift to reflect the brand’s success.

To promote the Coop’s products and services to its clientele, we set up a monthly flyer distributed to many homes in the region. Later, the client gave us the mandate to renew the visual identity of its Artisan Tradition brand. The aim was to standardize the packaging by grouping them into categories defined by a colour code created especially for the Coop.