La Coopérative d’Alentour

Mandate
To strengthen its positioning as Sherbrooke’s go-to grocery store for natural and organic foods, the Coopérative d’Alentour wanted to modernize its brand image.


Challenges & strategy
After revitalizing the visual identity of the Coopérative d’Alentour, Standish was entrusted with a complete website redesign. Both the Coop homepage and the Boutique page were refreshed to reflect the brand’s success.
To promote the Coop’s featured products and the services it offers its clientele, we developed the concept of a monthly flyer distributed to households across the region. Later on, the client asked us to renew the visual identity of its Artisan Tradition brand. The goal was to standardize product packaging by grouping items into categories defined by a colour-coding system created specifically for the Coop.



