ERS
Equestrian products distribution company for over 50 brands in the United States.
CONTEXT
English Riding Supply initially approached us to produce their annual product catalogue.
CLIENT SINCE
2006
VISIT
INDUSTRY
- Sport
CLIENTELE
- B2C
SERVICES
- Advertising
- Art direction
- Billboard and signage
- Brand image
- Coaching and training
- Content marketing
- E-commerce
- Graphic standards guide
- Logo
- Magazine
- Marketing strategy and plan
- Motion design
- Packaging
- Search engine optimization (SEO)
- Various communication tools
- Video creation, production, and editing
- Web hosting
- Website design & programming
Strategy
For several years, Standish has been ERS’s trusted partner for its annual product catalogue. This represents a titanic task that takes place in several major stages, all within a very tight schedule. These steps include the design of a strong cover image, the layout of various sections, product photos and retouching of these photos according to size and colour.
In addition, to help English Riding Supply maintain its leadership in the equestrian industry, we develop a variety of printed communication tools such as flyers, brochures, packaging, clothing labels, stickers and advertisements for various equestrian magazines.
Standish has also implemented a strong digital infrastructure, which we have taken over for many of its brand sites, such as One K Helmets, Catago, Romfh and many others. We have also produced several videos for these brands over the past few years. Addressing both a B2C clientele and a well-established dealer network, we also ensure the updating of its dealer center.
