Gober
Manufacturer of wood cabinet doors and related products, located in Coaticook.
CONTEXT
Gober wanted to implement a strategy to acquire new clients.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Commercial
CLIENTELE
- B2B
SERVICES
- Art direction
- Billboard and signage
- Brand image
- Logo
- Scriptwriting
- Search engine optimization (SEO)
- Stationary
- Various communication tools
- Video creation, production, and editing
- Website design & programming
Avant
Après
Strategy
Before starting on the acquisition, we felt it necessary to clarify the company’s brand strategy. We carried out an in-depth analysis of the company’s current positioning and formulated recommendations with a view to modernizing it.
We then updated the company’s brand image. Since Gober caters to two distinct clienteles, the challenge was to position the brand with both target audiences. We rose to the challenge by proposing a dynamic visual identity, accompanied by a strong positioning statement. The positioning statement highlights the company’s values and suggests all the possibilities Gober has to offer.
This brand image was then applied to a variety of communication tools: banners, stationery, flyers and more. A landing page and launch video were also produced, to announce the new visual identity and ensure consistency across all communication tools.
