Gober

Before diving into acquisition, we felt it was essential to clarify the company’s brand strategy. We carried out an in-depth analysis of its positioning and provided recommendations with a view to modernizing the brand.

From there, we refreshed its visual identity. Since Gober addresses two distinct audiences, the challenge was to position the brand effectively for both. We rose to the challenge by creating a dynamic visual identity paired with a strong slogan.

This new identity was then applied across a range of communication tools, including banners, stationery, and brochures. A landing page and a launch video were also produced to introduce the refreshed visual identity and ensure consistency across all touchpoints.