Proprio Expert
Branding
Mandate
Proprio Expert approached us for the creation of motion design video capsules for a digital campaign. The project quickly grew into a bold, full-scale refresh of its brand image.
Before
After
Challenges & strategy
The project began with a brand refresh aimed at positioning Proprio Expert as a technology leader. The new identity was rolled out across a variety of communication tools to ensure consistency and visibility, while spotlighting the company’s four flagship products. To complete the transformation, a professional photo shoot enriched the website’s visual universe with authentic images of the spaces and employees, reinforcing the brand’s human dimension.
Video
Mandate
Proprio Expert entrusted us with the creation of motion design video capsules for a digital campaign. The project quickly grew in scope to become a complete and bold update of its brand image.
Website
Mandate
The website was then completely redesigned to reflect this refreshed identity, with special attention given to user experience and SEO. The integration of modern features provided a smooth, high-performing platform aligned with customer expectations.
Challenges & strategy
To bring this mandate to life, the agency led a redesign focused on clear design, optimized architecture, and intuitive navigation. Every visual and written element was carefully crafted to strengthen the brand’s credibility while improving SEO.
The standout innovation was the creation of a custom-built interactive pricing calculator, allowing each user to personalize their package based on their actual needs. The result is a user-friendly, engaging platform designed with conversion in mind.
Results
A
According to GTmetrix, a performance analysis platform, Proprio Expert’s website earned an A grade with a score of 91% for performance and 92% for structure.
1,7
With a loading time of just 1.7 seconds, the site delivers a fast and efficient user experience.
