Proprio Expert
Property management software for rental property owners.
CONTEXT
Proprio Expert approached us with a project for short motion design videos for a digital campaign. This then evolved into a project to update its brand image.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Commercial
CLIENTELE
- B2C
SERVICES
- Advertising
- Art direction
- Brand image
- Coaching and training
- Corporate photoshoot
- Logo
- Marketing strategy and plan
- Motion design
- Scriptwriting
- Stationary
- Various communication tools
- Video creation, production, and editing
- Web Animation
- Website design & programming
AVANT
APRÈS
Strategy
The branding mandate aimed to position Proprio Expert as a technological leader in its field. This new branding was then applied to various communication tools: business cards, stationery, templates, etc. We also worked on positioning the four flagship products under the Proprio Expert brand.
Then, to align the new brand image with the website, we completely redesigned the latter. The aim was to increase the conversion rate, as well as improve user experience and the site’s visibility in search engines. The new site integrates innovative functionalities, to attract and retain customers who expect a superior user experience. The redesign was also accompanied by a professional photoshoot, to include real photos of its offices and employees.
More recently, we worked with Proprio Expert to implement a marketing campaign with a dual objective: to increase awareness and acquire new prospects. To this end, we developed a multi-channel strategy and a creative concept, highlighting the human side of the company to its various personas. The campaign shows users that they can have “more time for what really matters”, by making a quick and easy transition from the office to their favorite activity with the help of the software.
