Chiffonnière
La Chiffonnière is an organization that creates unique costumes and eco-friendly decorations for schools, businesses, cultural productions, and audiovisual projects.
CONTEXT
La Chiffonnière wanted to rethink its brand identity to better represent the organization. In addition, its offerings had expanded and needed to be reflected in the brand as well.
CLIENT SINCE
2023
VISIT
INDUSTRY
- Organisme
CLIENTELE
- B2C
SERVICES
- Art direction
- Brand image
- Logo
Strategy
La Chiffonnière’s new brand identity is colorful, bold, and playful, reflecting the organization’s vibrant personality. The logo, with its original typography, a lowered “f,” and an inverted “i,” sets the tone at first glance. A vintage touch was also incorporated into the visual identity, evoking the historical roots of the performance scene while highlighting the nonprofit’s commitment to upcycling materials.The positioning statement, “Là où l’histoire prend forme,” further reinforces this duality between heritage and creativity. To ensure consistency, the organization’s mission, vision, and values were also rewritten to better reflect La Chiffonnière’s evolution. The result : a reimagined, dynamic brand identity, perfectly aligned with the nonprofit’s growing offering, allowing it to stand out in its field.
Avant
Après
