Wildtek
Brand identity
Mandate
At the time of its launch, Wildtek needed a strong and distinctive visual identity. The challenge was to modernize the logo and build a graphic universe designed to support its growth and give the brand a strong presence right from its market entry.
Challenges & strategy
From the start, we focused on modernizing the logo to give it more strength and personality while respecting the brand’s heritage. This anchor point made it possible to build a rich and consistent graphic universe adapted to all platforms.
The approach was designed to create a clear and distinctive identity, one that could stand out in a competitive market. This identity conveys Wildtek’s dynamism and vision while providing the flexibility needed to support its future growth.
Marketing
Mandate
In a period of strong growth, Wildtek was looking to boost its brand awareness among its target audience in Estrie. To achieve this, the company wanted to invest in an engaging initiative that could generate both visibility and connection.
Challenges & strategy
To meet the initial objective, we designed a flagship contest featuring a rooftop tent valued at more than $1,750. The initiative came to life across both digital and traditional channels to maximize reach and engagement.
At the same time, Standish provided strategic coaching to help optimize the client’s approach and ensure brand consistency. This multichannel deployment, combined with personalized support, gave Wildtek greater visibility and a stronger presence in its market.
Results
10 900
Thanks to the campaign, Wildtek gained a large number of new newsletter subscribers.
$0.28
The average cost per lead remained very low throughout the campaign, demonstrating its success.
