Symmetria
Brand strategy
Mandate
Symmetria entrusted us with creating its brand identity at the time of its launch, with the goal of reflecting its expertise and client-focused philosophy right from the start.
Challenges & strategy
The name Symmetria was inspired by the idea of balance and complementarity, symbolizing a relationship where the company and its clients move forward together. This vision came to life through the positioning statement “Simplify. Advise. Prosper.” a promise of guidance that makes life easier, supports every step, and drives continuous growth toward success.The use of pink and blue added a vibrant, human touch, while the mountain symbol represented progress and the achievement of goals. Together, these elements created an inspiring and meaningful brand identity that truly reflects the spirit of Symmetria.
Website
Mandate
Symmetria wanted to showcase its services through a complete and professional digital presence. The mandate was to design a website and carry out a photoshoot to ensure consistency with the brand identity previously developed.
Challenges & strategy
The website was developed in harmony with the existing brand identity, carefully adapted for digital use. The goal was to create a clear, modern, and easy-to-navigate platform that highlights Symmetria’s human approach and range of services. A photoshoot was conducted to produce corporate content aligned with the brand image, reinforcing the company’s credibility and authenticity.
Testimonial from our client
Standish is a passionate and creative team that truly grasped our needs, built a brand identity that reflects our values, and continues to support us in our projects and in reaching our goals. A trusted partner I highly recommend.
Nathalie Coté
Associate
