Sherbrooke loisirs-action

Working with a strategic budget, the organization needed to boost day camp registrations by effectively reaching a busy audience, mainly families. To make every dollar count, a retargeting strategy was put in place, allowing them to reconnect with users who had made a purchase in the months leading up to the campaign. A lookalike audience was also built from newsletter subscribers and current online buyers. This project shows that even with limited resources, you can achieve big results.