SdÉ du Granit – Route des Sommets

Mandate
The Granit Economic Development Organization wanted to apply the new Route des Sommets brand identity across all its infrastructures—rest areas, summits, and trails—to reinforce the visual consistency of this iconic tourist route


Challenges & strategy
To highlight the must-see attractions along the Route des Sommets, we designed signs inspired by the horizon line, subtly echoing the region’s mountainous landscape. To ensure the longevity of the installations, the design was created to be both classic and timeless, while blending seamlessly with the natural environment. We also guided the Granit EDO in selecting strong, durable materials capable of withstanding Quebec’s climate. The result is a cohesive visual experience that honours the territory, where every sign becomes an invitation to escape.




Results
11
A total of 11 roadside rest areas were refreshed through this initiative.