Marché de poisson
Fish market located in St-Élie and downtown Sherbrooke, offering a variety of quality seafood products since 1957.
CONTEXT
Marché de poisson Sherbrooke wanted to create food packaging with its own image to market, so that it could market ready-to-cook and ready-to-eat products at its two locations and at retail.
CLIENT SINCE
2022
VISIT
INDUSTRY
- Alimentation
CLIENTELE
- B2C
SERVICES
- Art direction
- Brand image
- Packaging
- Various communication tools
Strategy
The creative team developed a strong, scalable brand image that inspires trust. The graphic universe, composed of illustrations, evokes coastal regions with its highlighted waterways, while paying homage to Sherbrooke by recreating iconic locations on the packaging. Inspired by the history of the fish market, which has been firmly rooted in the local community since 1957, we established the store as a “must visit”, a true institution.
In short, the Marché de Poisson brand image has been standardised, providing a solid thread that will allow the fish market to apply its image to future marketing pieces, while remaining easily recognizable.
