Acier Simmonds
Mandate
Following its acquisition of Acier Ménard, Acier Simmonds wanted to clarify its message and modernize its Website. The challenge was to strengthen brand unity while showcasing the group’s expertise and reliability.
Challenges & strategy
Since the merger of Acier Simmonds and Acier Ménard under Groupe David, clients had been experiencing some confusion. The project’s goal was to bring both entities together under a clear and consistent identity, both in design and in tone of communication.
The brand image was refreshed to give the company a digital presence as solid and reliable as its products. Website content was restructured to ensure consistency across every page and to reflect the strength of the group. The editorial direction drew inspiration from the language of steel, evoking not only the robustness of the materials but also the strength of the teams who shape them.
Finally, a photo shoot and video production added a modern and dynamic dimension to the site, showcasing both the quality of the facilities and the human expertise that has built Acier Simmonds’ reputation.
Results
88%
According to the GTmetrix performance analysis tool, the Acier Simmonds Website earned a B rating, with a performance score of 88% and a structure score of 91%.
1.2
With a loading time of just 1.2 seconds, the Website delivers both fluidity and efficiency.
