Acier Simmonds

Steel distributor in the Eastern Townships and Montérégie

CONTEXT
Acier Simmonds wanted to redesign its website to better reflect its service offering following the acquisition of Acier Ménard.

CLIENT SINCE
2022

VISIT

aciersimmonds.com

INDUSTRY

  • Commercial

CLIENTELE

  • B2C

SERVICES

  • Copywriting and translation
  • Corporate photoshoot
  • Drone
  • Video creation, production, and editing
  • Website design & programming

Strategy

Since the merger of Acier Simmonds and Acier Ménard under the David Group, there had been some confusion among their customers. Our goal was to take back the two entities and clarify the message, both in terms of design and the messages conveyed. To do this, we took over their visual identity to develop a web brand image as strong as their product.

By optimising and restructuring the content of their old site, we now feel a sense of consistency on every page. What’s more, by using the lexical field of steel, we emphasise the importance not only of the solidity of the materials, but also of their team. Thanks to a photo and video shoot, we were able to create a dynamic site that reflects the quality of the people who work there and the facilities.