Acier Simmonds
Steel distributor in the Eastern Townships and Montérégie
CONTEXT
Acier Simmonds wanted to redesign its website to better reflect its service offering following the acquisition of Acier Ménard.
CLIENT SINCE
2022
VISIT
INDUSTRY
- Commercial
CLIENTELE
- B2C
SERVICES
- Copywriting and translation
- Corporate photoshoot
- Drone
- Video creation, production, and editing
- Website design & programming
Strategy
Since the merger of Acier Simmonds and Acier Ménard under the David Group, there had been some confusion among their customers. Our goal was to take back the two entities and clarify the message, both in terms of design and the messages conveyed. To do this, we took over their visual identity to develop a web brand image as strong as their product.
By optimising and restructuring the content of their old site, we now feel a sense of consistency on every page. What’s more, by using the lexical field of steel, we emphasise the importance not only of the solidity of the materials, but also of their team. Thanks to a photo and video shoot, we were able to create a dynamic site that reflects the quality of the people who work there and the facilities.