Limocar
Marketing campaign
Mandate
Humor campaign
To develop a consideration-stage campaign that positions Limocar as the most reassuring travel option for people in the workforce, tourists, and students. The goal was to highlight, in a playful and colourful way, its key promise: peace of mind.
Challenges & strategy
To illustrate the stressful situations associated with driving or carpooling with strangers, a lighthearted concept was chosen. By leaning into the weaknesses of indirect competitors and grounding the idea in consumer insights, the campaign delivers strong visuals that resonate with the target audience. Whether it is anxiety-inducing traffic, impossible parking, unpredictable carpool companions, or sketchy vehicles, the campaign highlights everyday situations people can easily relate to. In short, it creates a sharp contrast between these pain points and the Limocar experience, which is reliable, safe, and enjoyable.
The challenge was to capture attention at the right moment and in the right places. By rolling out the message across digital channels and partner displays, Limocar becomes the obvious choice for travelling with peace of mind, no compromises required.
Results
$5,04
5.04 CPM for Google Ads and Meta.
$1,5 million
Total number of impressions for ads on Google Ads and Meta.
20000
Number of website visits generated by the campaign through ads.
27 %
Above the industry benchmark with a Meta CTR of 1.14%.
21%
Above the industry benchmark with a CTR of 0.57%.
Mandate
New pricing
Limocar wanted to promote its new dynamic pricing and highlight its two new ticket options, Basic and Flexible. The goal was to raise awareness among its customers and encourage adoption of this new offer.
Challenges & strategy
A multichannel media campaign was deployed to maximize the reach and impact of the announcement. Meta Ads helped capture a broad audience, while a personalized newsletter strengthened the connection with loyal customers. A visual was designed to clearly explain the two offers and highlight their respective benefits.
The campaign positioned Limocar as an innovative brand that stays close to its travellers, modernizing its offer while remaining accessible.
Results
1531
Numerous purchases were generated on the website following this campaign.
$0.95
An exceptionally low average cost per purchase, demonstrating the strategy’s performance and profitability.
Cybermetry system
Mandate
Limocar wanted to gain a clearer understanding of the real effectiveness of its marketing campaigns and their direct impact on sales. The goal was to get an accurate, real-time view of the customer journey and conversion.
Challenges & strategy
A custom web analytics system was developed to track, in real time, generated revenue, chosen destinations, and the number of tickets sold. Data from Google Analytics, Meta Ads, Google Ads, organic search, and the ticketing system were integrated into a hyper-connected dashboard.
This centralization turned a mass of scattered data into a clear, actionable, and highly strategic vision. More than just a tool, the platform became a true goldmine of insights, giving Limocar an unprecedented understanding of what actually performs and paving the way for faster, smarter, and bolder decisions.
Testimonial from our client
We’ve been working with Standish for several months now, and we’re extremely pleased with how this partnership has grown and evolved. Their team is professional, creative, and attentive, standing out for their responsiveness and their ability to consistently bring forward ideas that align perfectly with our expectations. The regular follow-up meetings ensure smooth communication, allowing us to stay fully involved and keep track of each project’s progress in real time. It’s truly a pleasure to collaborate with such a dedicated and inspiring team.
Jean-Philippe BÉRUBÉ
General Manager, Limocar
