La Route des vins
Mandate
The Brome-Missisquoi Wine Route has completely redesigned its website to offer an interactive, personalized experience that’s fully optimized for mobile browsing. The project also included a brand refresh, designed to boost appeal, ensure visual consistency, and enrich the overall online experience.
Challenges & strategy
After more than a decade with the same website, La Route des vins was ready to take a major step forward with a brand-new digital platform. We proposed a custom solution that’s dynamic and intuitive, designed to deliver an enhanced user experience.
The star feature of the new site? An interactive map connected directly to the CLD Brome-Missisquoi’s CRM. It pulls real-time data from Google My Business to display opening hours for local attractions, along with categories like vineyards, accommodations, restaurants, and more. Even better, users can now build their own itineraries by saving their favourite spots, making every visit unique and personalized
Results
+15%
This campaign led to a 15% boost in the average time visitors spent on the site.
Testimonial from our client
From the very beginning, they took the time to really understand and embrace my needs, challenges, and priorities. They weren’t afraid to push back on some of my ideas, which helped me think things through on a deeper level. Their efficiency, quick responses to my questions, and professionalism made me feel genuinely taken seriously.
Stéphanie Dupuy
CLD de Brome-Missisquoi
