Groupe Anctil
Brand identity
Mandate
To mark its 90th anniversary, Groupe Anctil wanted to create a unifying brand image that would reflect the cohesion among its various entities. The mandate was to develop a strong, meaningful identity that highlights its long-standing and essential presence in the region.
Challenges & strategy
We began the project by defining a clear and powerful positioning statement: “Anchored in your projects.” The main challenge lay in adapting this new brand identity across all the group’s subsidiaries, each with its own distinct characteristics and clientele.
Marketing campaign
Mandate
To celebrate its 90th anniversary, Groupe Anctil wanted to make a lasting impression with a nostalgic video highlighting its history and its role within the community. The goal was to strengthen brand awareness and showcase the company’s legacy to a wide audience.
Challenges & strategy
We created a nostalgic-style video that blends emotion and authenticity to highlight Groupe Anctil’s story and the close relationship it has built with its customers over the decades. The challenge was to capture 90 years of history in just 30 seconds. To maximize its impact, a comprehensive media plan was then rolled out, supported by a strategic approach to target the right channels and optimize reach. The video was distributed across multiple ad accounts and digital placements, including Meta Ads and Google Ads, to effectively connect with different audience segments.
