Gaudette Gamache
Founded in 1999, this Sherbrooke clinic is run by associate denturists Isabelle Gaudette and Eliane Gamache.
CONTEXT
With the addition of a new denturist, Eliane Gamache, the company decided to change its name to avoid any confusion among clients. This was the perfect opportunity to refresh the brand identity and redesign the website.
CLIENT SINCE
2023
VISIT
INDUSTRY
CLIENTELE
- B2C
SERVICES
- Art direction
- Brand image
- Copywriting and translation
- Corporate photoshoot
- Graphic standards guide
- Logo
- Web hosting
- Website design & programming
Avant
Après
Strategy
The new brand identity reflects the clinic and its two denturists through a refined color palette, a simple and timeless logo, and imagery focused on clients showcasing bright, genuine smiles. The website is well-structured, airy, and easy to navigate. Modern and visually appealing, it provides a reassuring first impression of the clinic.
The positioning statement, “Pour un éclat de confiance,” was carefully crafted to highlight one of the key benefits of dentures: improved self-confidence. The word spark echoes the star symbol used in the new logo. High-quality photographs of the denturists and staff were also taken to ensure consistency with the new brand identity, reinforcing a sense of authenticity, transparency, and trust.
Finally, a launch campaign was implemented to enhance the clinic’s visibility.
