EvoThermo
Mandate
EvoThermo, formerly known as Insulfloor, wanted to adopt a modernized and more approachable identity. The goal was to clarify its brand image and align it more closely with its mission centred on comfort.
Before
After
Challenges & strategy
The process began with a strategic reflection on the brand’s repositioning, aiming to give EvoThermo a modern and approachable identity. The new name, chosen for its clarity and simplicity, conveys both the company’s insulation expertise and its innovative spirit.
Visually, the refreshed identity stands out with a sleek logo featuring a house. The blue and orange palette, inspired by the dynamics of temperature, adds both contrast and vitality. Designed as an immersive showcase, the website blends fluidity and professionalism to deliver an intuitive and memorable user experience.
Results
498
The campaign generated a high volume of leads, demonstrating its effectiveness.
$3,07
An impressively low cost per lead that speaks to the campaign’s strong performance.
