EvoThermo

EvoThermo has been manufacturing soundproofing and insulation products for residential buildings since 2000.

CONTEXT
The company wanted to change its name and brand identity as it approached its 25th anniversary. Initially called Insulfloor, the name was difficult to pronounce in both French and English.

CLIENT SINCE
2023

VISIT

evothermo.ca

INDUSTRY

  • Commercial

CLIENTELE

  • B2C

SERVICES

  • Advertising
  • Art direction
  • Brand image
  • Copywriting and translation
  • Logo
  • Motion design
  • Search engine optimization (SEO)
  • Web hosting
  • Website design & programming

Avant

Après

Strategy

The company, ready to implement major changes ahead of its new website launch, first chose to focus on a branding strategy. This approach allowed for an in-depth rethinking of the brand, exploring its current identity and future aspirations while ensuring perfect consistency.

The new name, EvoThermo, is easy to pronounce in both French and English, clearly reflecting expertise in insulation while embodying the evolution and innovation at the heart of the brand.

Moreover, the statement “Comfort Above All”, aligned with the company’s mission, vision, and values, highlights the benefits of EvoThermo’s products. The brand image also underwent a significant transformation. The new logo features a blue house with upward-pointing arrows, symbolizing enhanced comfort and echoing products designed for all spaces, from the floor to the attic. The color palette, blending blue and orange, evokes temperature variations, while the overall image is modern, authentic, and accessible.

One of the key objectives was to convey, from the very first interaction, the ease of product installation. The website also reflects this, offering an intuitive and straightforward navigation experience. Finally, a launch strategy was implemented to announce this brand identity change and the release of the new website.

Play