Corridor Appalachien
Mandate
Appalachian Corridor set out to completely rethink its website to deliver a seamless, modern experience fully aligned with its mission to protect the natural environments of the Northern Green Mountains in perpetuity. The redesign aims to create a platform that informs, mobilizes, and inspires action, whether through donations, conservation options, or civic engagement, while bringing fresh energy to the organization’s web brand.
Challenges & strategy
We prioritized an approach focused on clarity and ease of use. The interactive map helps visitors better understand the territory and the scope of the organization’s conservation work. Integrating Zeffy and Mailchimp enhances the experience by streamlining donations, sign-ups, and community communications. The design emphasizes smooth navigation, well-structured content, and authentic visuals that support the mission. The goal is to create a welcoming, intuitive website that naturally guides every audience through their discovery of Appalachian Corridor.
