Calogy
Mandate
Calogy wanted to redefine its brand identity and carry out a complete Website redesign. The goal was to affirm its positioning as an innovative company fully committed to the transition toward electrification.
Challenges & strategy
Through an in-depth brand strategy, a refreshed and modernized logo was created. Inspired by a snowflake, a nod to the cooling technologies developed by the company, it now embodies the essence of Calogy. By retaining the brand’s distinctive colours, we ensured strong recognition in the market.
A bold positioning statement further anchored this new identity: “Dare us.” To bring even more depth to the brand, three photo shoots were produced to enrich the new Website. Modern and user-friendly, the site puts the products front and centre, reflecting the clarity and performance that define the company.
Testimonial from our client
We’ve received great feedback on our new look, and we’re proud of it. Throughout the entire process, we felt the outcome truly reflects and represents our company. And of course, we’ll be keeping you in mind for future projects.
Chantale Guilbeault
Calogy
