ASTROLab
Mandate
L’Astrolab wanted to promote its remote science workshops designed for elementary school groups. Led by real specialists, these workshops aimed to make basic science principles accessible and to spark the interest of as many teachers as possible across Quebec through a fully online format.
Challenges & strategy
To give this unique educational service the visibility it deserved, we rolled out a digital campaign on Meta. Renewed annually for the past five years, each campaign edition has been paired with fresh visuals designed to catch teachers’ attention and reflect the stimulating nature of the workshops.
The audience strategy has been fine-tuned year after year to boost both reach and efficiency. By leveraging lookalike audiences based on the last six months of website traffic, we expanded the prospect pool while ensuring the targeting stayed relevant and highly engaged.
The key challenge was to balance creativity with precision, turning a virtual offer into a must-have educational experience across Quebec.
Results
5
The campaign has been renewed for five years, with results that keep improving over time.
2 144
Over the years, the campaigns have generated more than 2,000 registrations for the program, proving their effectiveness.
4,24$
An exceptionally low result that demonstrates an excellent return on investment for the client.
