FEUS
Design
Mandate
The Fédération des Étudiants de l’Université de Sherbrooke (FEUS) wanted to raise awareness among the student community about sexual violence. The goal was to create impactful visuals aimed specifically at University of Sherbrooke students.
Challenges & strategy
The client was looking for a bold, socially engaged campaign with strong visual impact, one that would both challenge and hold the assault witnesses accountable. The stylistic inspiration drew from OBEY’s visual universe and the propagandist aesthetic of World War II posters. The approach focused on bystanders, urging them to take concrete action to break the silence surrounding sexual violence.
The visuals relied on bright, striking colours and powerful graphic metaphors such as a ribbon covering the mouth or blocked eyes and ears. This bold aesthetic effectively captured attention and sparked immediate reflection. The campaign was rolled out both through on-campus physical materials and organic social media content, amplifying its reach and grounding the message in students’ everyday reality.
Testimonial from our client
“I had an amazing experience working with the Standish team on a campaign to prevent sexual violence at my university. They were quick to come up with several options, very attentive, and open to our vision from the start. You can tell they’re genuinely motivated to deliver high-quality results and willing to make any adjustments needed to meet our expectations.
On top of that, they were warm, professional, and full of energy. A passionate, friendly team that’s a real pleasure to collaborate with. I recommend them without hesitation!”
Christine
Coordinator
