Promenades King
MandatE
Redefining the visual identity and strategic positioning of Les Promenades King to assert their role as an essential destination. The objective is to propel them towards a new era of growth that appeals to a younger and more dynamic clientele.
challenges+ Strategy
The challenge was to breathe new life into Les Promenades to increase its appeal. Following a brand strategy, a cohesive identity was crafted.
Graphically, the path represents a true extension of the downtown core, vibrant and accessible. By leveraging the exceptional diversity of its street-level boutiques, we crafted a colourful brand image that evokes proximity and modernity.
The new tagline, “Sur votre chemin” (On your way), speaks to a geographic reality well known to Sherbrooke residents: Les Promenades King are central and are genuinely on the way for many daily commutes. This transformation came to life through an awareness campaign, deployed notably through striking bus wraps.
Every graphic element was carefully crafted to reflect a human-centric environment, where people stop as much for pleasure as out of habit. Our creative approach successfully transformed this brand into an inspiring landmark, ready to grow with its community.
