{"id":7072,"date":"2025-10-17T08:41:36","date_gmt":"2025-10-17T12:41:36","guid":{"rendered":"https:\/\/www.standish.ca\/projet\/groupe-anctil\/"},"modified":"2026-05-14T12:16:00","modified_gmt":"2026-05-14T16:16:00","slug":"groupe-anctil","status":"publish","type":"projet","link":"https:\/\/www.standish.ca\/en\/project\/groupe-anctil\/","title":{"rendered":"Groupe Anctil"},"content":{"rendered":"<style>.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_4ee7ae-c7 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_4ee7ae-c7 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column7072_1c53e0-70 > .kt-inside-inner-col,.kadence-column7072_1c53e0-70 > 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.kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup7072_9d7c7a-66 .kadence-video-popup-wrap .kt-video-svg-icon{color:var(--global-palette9, #ffffff);}.kadence-video-popup7072_9d7c7a-66 .kadence-video-popup-wrap .kt-video-svg-icon{font-size:73px;}.kadence-video-popup7072_9d7c7a-66 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:1.5;}.kadence-video-popup7072_9d7c7a-66 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup7072_9d7c7a-66 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-7072_9d7c7a-66 .goverlay{background:var(--global-palette9, 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https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/hero_photo-1-1536x889.webp 1536w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/hero_photo-1-2048x1186.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"kadence-video-overlay\"><\/div><button class=\"kadence-video-popup-link kadence-video-type-local\" data-popup-class=\"kadence-popup-7072_9d7c7a-66\" data-effect=\"none\" data-popup-id=\"kadence-local-video-7072_9d7c7a-66\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-73\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"\/><\/svg><\/span><\/button><\/div><\/div><div id=\"kadence-local-video-7072_9d7c7a-66\" class=\"mfp-hide mfp-with-anim kadence-local-video-popup-wrap\"><video class=\"kadence-local-video-popup\" controls preload=\"metadata\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/video_motion-_anctil_90ans_v6-720p.mp4\"><\/video><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_5a96f6-f2 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_5a96f6-f2 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_5a96f6-f2 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_5a96f6-f2{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id7072_5a96f6-f2 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_5a96f6-f2 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id7072_5a96f6-f2{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id7072_5a96f6-f2 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_5a96f6-f2{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_5a96f6-f2 alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project projet-cta-resultats no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_b49d66-38 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);}.kadence-column7072_b49d66-38 > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);}.kadence-column7072_b49d66-38 > .kt-inside-inner-col,.kadence-column7072_b49d66-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_b49d66-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_b49d66-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_b49d66-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_b49d66-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_b49d66-38{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_b49d66-38 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);border-top:1px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_b49d66-38 > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_b49d66-38\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_2823fc-fa, .wp-block-kadence-advancedheading.kt-adv-heading7072_2823fc-fa[data-kb-block=\"kb-adv-heading7072_2823fc-fa\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_2823fc-fa mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_2823fc-fa[data-kb-block=\"kb-adv-heading7072_2823fc-fa\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading7072_2823fc-fa wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_2823fc-fa\"><strong>Brand identity<\/strong><\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_495a39-0c > .kt-inside-inner-col,.kadence-column7072_495a39-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_495a39-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_495a39-0c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_495a39-0c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_495a39-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_495a39-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_495a39-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_495a39-0c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_495a39-0c\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7072_48ea67-f1 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_48ea67-f1 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_48ea67-f1 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7072_48ea67-f1 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_48ea67-f1 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_48ea67-f1 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_48ea67-f1 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_25d2a0-3e > .kt-inside-inner-col,.kadence-column7072_25d2a0-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_25d2a0-3e > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_25d2a0-3e > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_25d2a0-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_25d2a0-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_25d2a0-3e{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_25d2a0-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_25d2a0-3e > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_25d2a0-3e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_023989-30, .wp-block-kadence-advancedheading.kt-adv-heading7072_023989-30[data-kb-block=\"kb-adv-heading7072_023989-30\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_023989-30 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_023989-30[data-kb-block=\"kb-adv-heading7072_023989-30\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading7072_023989-30 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_023989-30\">Mandate<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_9437a7-09 > .kt-inside-inner-col,.kadence-column7072_9437a7-09 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_9437a7-09 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_9437a7-09 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_9437a7-09 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_9437a7-09 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_9437a7-09{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_9437a7-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_9437a7-09 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_9437a7-09\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-aa3400e3123402daf9357fb118ae554e\">To mark its 90th anniversary, Groupe Anctil wanted to create a unifying brand image that would reflect the cohesion among its various entities. The mandate was to develop a strong, meaningful identity that highlights its long-standing and essential presence in the region.<br><\/p>\n<\/div><\/div>\n\n<\/div><\/section><\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_333b39-fb > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_333b39-fb > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_333b39-fb > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_333b39-fb > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_333b39-fb > .kt-row-column-wrap{padding-top:70px;padding-bottom:70px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_333b39-fb > .kt-row-column-wrap{padding-top:40px;padding-right:20px;padding-bottom:40px;padding-left:20px;grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_333b39-fb alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column7072_ccca61-7b > .kt-inside-inner-col,.kadence-column7072_ccca61-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_ccca61-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_ccca61-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_ccca61-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_ccca61-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_ccca61-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_ccca61-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_ccca61-7b > .kt-inside-inner-col{min-height:300px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_ccca61-7b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kb-image7072_c350d9-fa .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image7072_c350d9-fa\"><img decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Campagne-Anctil-90-ans-scaled.webp\" alt=\"\" class=\"kb-img wp-image-7070\" title=\"\" srcset=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Campagne-Anctil-90-ans-scaled.webp 2560w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Campagne-Anctil-90-ans-768x384.webp 768w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Campagne-Anctil-90-ans-1536x768.webp 1536w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Campagne-Anctil-90-ans-2048x1024.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_edd9b7-a5 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_edd9b7-a5 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_edd9b7-a5 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7072_edd9b7-a5{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id7072_edd9b7-a5 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_edd9b7-a5 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){.kb-row-layout-id7072_edd9b7-a5{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id7072_edd9b7-a5 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_edd9b7-a5{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_edd9b7-a5 alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_95f7d3-38 > .kt-inside-inner-col,.kadence-column7072_95f7d3-38 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_95f7d3-38 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_95f7d3-38 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_95f7d3-38 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_95f7d3-38 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_95f7d3-38{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_95f7d3-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_95f7d3-38 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_95f7d3-38\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1, .wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1[data-kb-block=\"kb-adv-heading7072_4c712c-f1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1[data-kb-block=\"kb-adv-heading7072_4c712c-f1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1, .wp-block-kadence-advancedheading.kt-adv-heading7072_4c712c-f1[data-kb-block=\"kb-adv-heading7072_4c712c-f1\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<h3 class=\"kt-adv-heading7072_4c712c-f1 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_4c712c-f1\">Challenges &amp; strategy<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_787fd5-da > .kt-inside-inner-col,.kadence-column7072_787fd5-da > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_787fd5-da > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_787fd5-da > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_787fd5-da > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_787fd5-da > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_787fd5-da{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_787fd5-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_787fd5-da > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_787fd5-da\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-a915f213c0e82019d783e5c5ca9197e7\">We began the project by defining a clear and powerful positioning statement: \u201cAnchored in your projects.\u201d The main challenge lay in adapting this new brand identity across all the group\u2019s subsidiaries, each with its own distinct characteristics and clientele.<\/p>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_b151f6-38 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_b151f6-38 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_b151f6-38 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_b151f6-38{background-color:rgba(88,115,151,0.01);}.kb-row-layout-id7072_b151f6-38 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_b151f6-38 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_b151f6-38 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7072_b151f6-38 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column7072_25bff7-04 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7072_25bff7-04 > .kt-inside-inner-col,.kadence-column7072_25bff7-04 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_25bff7-04 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_25bff7-04 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_25bff7-04 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_25bff7-04 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_25bff7-04{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_25bff7-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_25bff7-04 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_25bff7-04\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image alignfull size-full standish-image-reveal\"><img decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Group-3-1-scaled.webp\" alt=\"\" class=\"wp-image-7053\" title=\"\" srcset=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Group-3-1-scaled.webp 2560w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Group-3-1-768x384.webp 768w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Group-3-1-1536x768.webp 1536w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/Group-3-1-2048x1024.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-id7072_012ee3-ae > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_012ee3-ae > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_012ee3-ae > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_012ee3-ae{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id7072_012ee3-ae > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_012ee3-ae > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 1024px){.kb-row-layout-id7072_012ee3-ae{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id7072_012ee3-ae > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_012ee3-ae{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_012ee3-ae alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project projet-cta-resultats no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-row kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxl, 5rem);}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col,.kadence-column7072_8c61ce-6c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_8c61ce-6c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_8c61ce-6c{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);border-top:1px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_8c61ce-6c > .kt-inside-inner-col{border-top:1px solid var(--global-palette6, #718096);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_8c61ce-6c\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_27e8db-5d, .wp-block-kadence-advancedheading.kt-adv-heading7072_27e8db-5d[data-kb-block=\"kb-adv-heading7072_27e8db-5d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_27e8db-5d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_27e8db-5d[data-kb-block=\"kb-adv-heading7072_27e8db-5d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading7072_27e8db-5d wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_27e8db-5d\">Marketing campaign<\/h2>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_83cf52-62 > .kt-inside-inner-col,.kadence-column7072_83cf52-62 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_83cf52-62 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_83cf52-62 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_83cf52-62 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_83cf52-62 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_83cf52-62{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_83cf52-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_83cf52-62 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_83cf52-62\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id7072_573ae0-04 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_573ae0-04 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_573ae0-04 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:0px;padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:0px;grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7072_573ae0-04 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_573ae0-04 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_573ae0-04 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_573ae0-04 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_ade327-14 > .kt-inside-inner-col,.kadence-column7072_ade327-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_ade327-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_ade327-14 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_ade327-14 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_ade327-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_ade327-14{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_ade327-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_ade327-14 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_ade327-14\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_d43a77-b1, .wp-block-kadence-advancedheading.kt-adv-heading7072_d43a77-b1[data-kb-block=\"kb-adv-heading7072_d43a77-b1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_d43a77-b1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_d43a77-b1[data-kb-block=\"kb-adv-heading7072_d43a77-b1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading7072_d43a77-b1 wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_d43a77-b1\">Mandate<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_d09f99-5b > .kt-inside-inner-col,.kadence-column7072_d09f99-5b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_d09f99-5b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_d09f99-5b > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_d09f99-5b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_d09f99-5b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_d09f99-5b{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_d09f99-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_d09f99-5b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_d09f99-5b\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-e3385c87a13719bd591e0a000a46a073\">To celebrate its 90th anniversary, Groupe Anctil wanted to make a lasting impression with a nostalgic video highlighting its history and its role within the community. The goal was to strengthen brand awareness and showcase the company\u2019s legacy to a wide audience.<br><br><\/p>\n<\/div><\/div>\n\n<\/div><\/section><\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_336d11-0e > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id7072_336d11-0e > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id7072_336d11-0e > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_336d11-0e > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_336d11-0e > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_336d11-0e > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_336d11-0e alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column7072_cd3b02-36 > .kt-inside-inner-col,.kadence-column7072_cd3b02-36 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_cd3b02-36 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_cd3b02-36 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_cd3b02-36 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_cd3b02-36 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_cd3b02-36{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_cd3b02-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_cd3b02-36 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_cd3b02-36\"><div class=\"kt-inside-inner-col\"><style>.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap .kt-video-svg-icon{color:var(--global-palette9, #ffffff);}.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap .kt-video-svg-icon{font-size:73px;}.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2.5;}.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-7072_872397-95 .goverlay{background:var(--global-palette9, #ffffff);opacity:1;}.glightbox-container.kadence-popup-7072_872397-95 .gclose path, .glightbox-container.kadence-popup-7072_872397-95 .gnext path, .glightbox-container.kadence-popup-7072_872397-95 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-7072_872397-95 .gslide-video, .glightbox-container.kadence-popup-7072_872397-95 .gvideo-local{max-width:900px !important;}@media all and (max-width: 1024px){.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup7072_872397-95 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup7072_872397-95\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic  kadence-video-set-ratio-custom\" style=\"padding-bottom:47.6953125%\"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/mask_group-scaled.webp\" alt=\"\" width=\"2560\" height=\"1221\" class=\"kadence-video-poster wp-image-7064\" title=\"\" srcset=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/mask_group-scaled.webp 2560w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/mask_group-768x366.webp 768w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/mask_group-1536x733.webp 1536w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/mask_group-2048x977.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><div class=\"kadence-video-overlay\"><\/div><button class=\"kadence-video-popup-link kadence-video-type-local\" data-popup-class=\"kadence-popup-7072_872397-95\" data-effect=\"none\" data-popup-id=\"kadence-local-video-7072_872397-95\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-73\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"\/><\/svg><\/span><\/button><\/div><\/div><div id=\"kadence-local-video-7072_872397-95\" class=\"mfp-hide mfp-with-anim kadence-local-video-popup-wrap\"><video class=\"kadence-local-video-popup\" controls preload=\"metadata\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/10\/anctil_-_video_90_ans_-_16_9_v11-720p.mp4\"><\/video><\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_8ffda7-bf > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_8ffda7-bf > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_8ffda7-bf > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id7072_8ffda7-bf{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id7072_8ffda7-bf > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_8ffda7-bf > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){.kb-row-layout-id7072_8ffda7-bf{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id7072_8ffda7-bf > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_8ffda7-bf{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id7072_8ffda7-bf alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project projets-mandat no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column7072_efb655-97 > .kt-inside-inner-col,.kadence-column7072_efb655-97 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_efb655-97 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_efb655-97 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_efb655-97 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_efb655-97 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_efb655-97{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_efb655-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_efb655-97 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_efb655-97\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d, .wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d[data-kb-block=\"kb-adv-heading7072_b12832-1d\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d[data-kb-block=\"kb-adv-heading7072_b12832-1d\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d, .wp-block-kadence-advancedheading.kt-adv-heading7072_b12832-1d[data-kb-block=\"kb-adv-heading7072_b12832-1d\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<h3 class=\"kt-adv-heading7072_b12832-1d wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading7072_b12832-1d\">Challenges &amp; strategy<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column7072_3c5665-39 > .kt-inside-inner-col,.kadence-column7072_3c5665-39 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_3c5665-39 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_3c5665-39 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_3c5665-39 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_3c5665-39 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_3c5665-39{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_3c5665-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_3c5665-39 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_3c5665-39\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-284e4910e3ca61baa107b331b40e2431\">We created a nostalgic-style video that blends emotion and authenticity to highlight Groupe Anctil\u2019s story and the close relationship it has built with its customers over the decades. The challenge was to capture 90 years of history in just 30 seconds. To maximize its impact, a comprehensive media plan was then rolled out, supported by a strategic approach to target the right channels and optimize reach. The video was distributed across multiple ad accounts and digital placements, including Meta Ads and Google Ads, to effectively connect with different audience segments.<\/p>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id7072_f6e2cd-1b > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id7072_f6e2cd-1b > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id7072_f6e2cd-1b > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id7072_f6e2cd-1b{background-color:rgba(88,115,151,0.01);}.kb-row-layout-id7072_f6e2cd-1b > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id7072_f6e2cd-1b > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id7072_f6e2cd-1b > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id7072_f6e2cd-1b alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kt-inner-column-height-full\">\n<style>.kadence-column7072_174939-d2 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column7072_174939-d2 > .kt-inside-inner-col,.kadence-column7072_174939-d2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column7072_174939-d2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column7072_174939-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column7072_174939-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column7072_174939-d2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column7072_174939-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column7072_174939-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column7072_174939-d2 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column7072_174939-d2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image alignfull size-full standish-image-reveal\"><img decoding=\"async\" width=\"2560\" height=\"1280\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/group_2-scaled.webp\" alt=\"\" class=\"wp-image-6836\" title=\"\" srcset=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/group_2-scaled.webp 2560w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/group_2-768x384.webp 768w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/group_2-1536x768.webp 1536w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/group_2-2048x1024.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" 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