{"id":1492,"date":"2025-06-19T10:49:09","date_gmt":"2025-06-19T14:49:09","guid":{"rendered":"https:\/\/www.standish.ca\/projet\/marche-de-poisson\/"},"modified":"2025-09-16T11:43:29","modified_gmt":"2025-09-16T15:43:29","slug":"marche-de-poisson","status":"publish","type":"projet","link":"https:\/\/www.standish.ca\/en\/project\/marche-de-poisson\/","title":{"rendered":"March\u00e9 de poisson"},"content":{"rendered":"\n<figure class=\"wp-block-image alignfull size-full standish-image-reveal\"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2024\/10\/Hero-Photo-2.webp\" alt=\"\" class=\"wp-image-10360\" title=\"\"><\/figure>\n\n\n<style>.kb-row-layout-id1492_a7351f-54 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1492_a7351f-54 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1492_a7351f-54 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id1492_a7351f-54{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id1492_a7351f-54 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1492_a7351f-54 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1492_a7351f-54{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id1492_a7351f-54 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1492_a7351f-54{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id1492_a7351f-54 alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project projets-mandat no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1492_b45f79-c7 > .kt-inside-inner-col,.kadence-column1492_b45f79-c7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_b45f79-c7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_b45f79-c7 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_b45f79-c7 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_b45f79-c7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_b45f79-c7{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_b45f79-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_b45f79-c7 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_b45f79-c7\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad, .wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad[data-kb-block=\"kb-adv-heading1492_9372d4-ad\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad[data-kb-block=\"kb-adv-heading1492_9372d4-ad\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad, .wp-block-kadence-advancedheading.kt-adv-heading1492_9372d4-ad[data-kb-block=\"kb-adv-heading1492_9372d4-ad\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<h3 class=\"kt-adv-heading1492_9372d4-ad wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading1492_9372d4-ad\">Mandate<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column1492_dd4e16-25 > .kt-inside-inner-col,.kadence-column1492_dd4e16-25 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_dd4e16-25 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_dd4e16-25 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_dd4e16-25 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_dd4e16-25 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_dd4e16-25{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_dd4e16-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_dd4e16-25 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_dd4e16-25\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-32bc2a5b56f4644fdcb40a701fb35392\">Le March\u00e9 de Poisson wanted to develop a line of food packaging to offer its smoked and ready-to-eat products both in its two retail locations and beyond. The goal was to create a unified and distinctive brand image that remained true to its Sherbrooke roots.<\/p>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id1492_0ddf1a-31 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1492_0ddf1a-31 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1492_0ddf1a-31 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, calc(50% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)))minmax(0, calc(50% - ((var(--global-kb-gap-none, 0rem ) * 1 )\/2)));}.kb-row-layout-id1492_0ddf1a-31{background-color:rgba(0,0,0,0);}.kb-row-layout-id1492_0ddf1a-31 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1492_0ddf1a-31 > .kt-row-column-wrap{grid-template-columns:minmax(0, 2fr) minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1492_0ddf1a-31{margin-top:0px;margin-bottom:0px;}.kb-row-layout-id1492_0ddf1a-31 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id1492_0ddf1a-31 alignfull kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-left-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column1492_11fe88-3f > .kt-inside-inner-col,.kadence-column1492_11fe88-3f > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_11fe88-3f > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_11fe88-3f > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_11fe88-3f > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_11fe88-3f > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_11fe88-3f{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_11fe88-3f > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_11fe88-3f > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kadence-column1492_11fe88-3f, .kt-inside-inner-col > .kadence-column1492_11fe88-3f:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_11fe88-3f inner-column-1\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full standish-image-reveal\"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2024\/10\/Photo2.webp\" alt=\"\" class=\"wp-image-10362\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col,.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_e8ce28-c9{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_e8ce28-c9 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;flex-direction:column;justify-content:center;}.kadence-column1492_e8ce28-c9, .kt-inside-inner-col > .kadence-column1492_e8ce28-c9:not(.specificity){margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_e8ce28-c9 inner-column-2\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full standish-image-reveal\"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2024\/10\/Photo2-Copy.webp\" alt=\"\" class=\"wp-image-10364\" title=\"\"><\/figure>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id1492_502ee1-95 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id1492_502ee1-95 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id1492_502ee1-95 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-3xl, 6.5rem);padding-bottom:var(--global-kb-spacing-5xl, 10rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}.kb-row-layout-id1492_502ee1-95{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}.kb-row-layout-id1492_502ee1-95 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1492_502ee1-95 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-sm, 1rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr) minmax(0, 2fr);}}@media all and (max-width: 1024px){.kb-row-layout-id1492_502ee1-95{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}@media all and (max-width: 767px){.kb-row-layout-id1492_502ee1-95 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-none, 0rem );padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1492_502ee1-95{border-top:0px solid var(--global-palette6, #718096);border-right:0px solid var(--global-palette6, #718096);border-bottom:0px solid var(--global-palette6, #718096);border-left:0px solid var(--global-palette6, #718096);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id1492_502ee1-95 alignfull has-theme-palette3-background-color kt-row-has-bg pattern-project projets-mandat no-fade wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-right-golden kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column1492_5195cc-06 > .kt-inside-inner-col,.kadence-column1492_5195cc-06 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_5195cc-06 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_5195cc-06 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_5195cc-06 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_5195cc-06 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_5195cc-06{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_5195cc-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_5195cc-06 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_5195cc-06\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c, .wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c[data-kb-block=\"kb-adv-heading1492_78f343-6c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c[data-kb-block=\"kb-adv-heading1492_78f343-6c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c, .wp-block-kadence-advancedheading.kt-adv-heading1492_78f343-6c[data-kb-block=\"kb-adv-heading1492_78f343-6c\"]{padding-bottom:var(--global-kb-spacing-xs, 1rem);}}<\/style>\n<h3 class=\"kt-adv-heading1492_78f343-6c wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading1492_78f343-6c\">Challenges &amp; strategy<\/h3>\n<\/div><\/div>\n\n\n<style>.kadence-column1492_27f64c-0b > .kt-inside-inner-col,.kadence-column1492_27f64c-0b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_27f64c-0b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_27f64c-0b > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_27f64c-0b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_27f64c-0b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_27f64c-0b{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_27f64c-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_27f64c-0b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_27f64c-0b\"><div class=\"kt-inside-inner-col\">\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-7393e29a39af18c5cf4b8d6c160cfd0f\">The team designed packaging that tells a powerful visual story: evocative illustrations of coastal regions blending waterways with Sherbrooke landmarks to capture both authenticity and a sense of place. The art direction embraces a world that is reassuring yet full of character, aligned with the history of the fish market, which has been rooted in the community since 1957.<\/p>\n\n\n\n<p class=\"has-theme-palette-9-color has-text-color has-link-color wp-elements-ecb59d5030b82c1ec33733ecba00f877\">The visual thread was built to be endlessly adaptable, ensuring instant recognition while offering flexibility for future marketing tools. In short, Standish transformed Le March\u00e9 de Poisson\u2019s packaging into true visibility assets, carriers of emotion and reputation, and a cohesive identity that is simple yet deeply inspiring from start to finish.<\/p>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id1492_64c183-73 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id1492_64c183-73 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id1492_64c183-73 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-none, 0rem );row-gap:var(--global-kb-gap-none, 0rem );padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id1492_64c183-73 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id1492_64c183-73 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id1492_64c183-73 > .kt-row-column-wrap{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id1492_64c183-73 alignfull wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kt-inner-column-height-full\">\n<style>.kadence-column1492_5e30b8-66 > .kt-inside-inner-col{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.kadence-column1492_5e30b8-66 > .kt-inside-inner-col,.kadence-column1492_5e30b8-66 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column1492_5e30b8-66 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column1492_5e30b8-66 > .kt-inside-inner-col{flex-direction:column;}.kadence-column1492_5e30b8-66 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column1492_5e30b8-66 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column1492_5e30b8-66{position:relative;}@media all and (max-width: 1024px){.kadence-column1492_5e30b8-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column1492_5e30b8-66 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column1492_5e30b8-66\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image alignfull size-full standish-image-reveal\"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2024\/10\/box-mockup-square-slim-size-03-copy.webp\" alt=\"\" class=\"wp-image-10366\" title=\"\"><\/figure>\n<\/div><\/div>\n\n<\/div><\/div>\n\n<style>.kb-row-layout-wrap.wp-block-kadence-rowlayout.kb-row-layout-id1492_1e1f74-74{margin-bottom:0px;}.kb-row-layout-id1492_1e1f74-74 > 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