{"id":5652,"date":"2025-09-04T15:11:41","date_gmt":"2025-09-04T19:11:41","guid":{"rendered":"https:\/\/www.standish.ca\/strategie-de-contenu\/"},"modified":"2025-09-19T11:04:21","modified_gmt":"2025-09-19T15:04:21","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/www.standish.ca\/en\/services\/content-strategy\/","title":{"rendered":"Content strategy"},"content":{"rendered":"<style>.kb-row-layout-id5652_f7f5c9-87 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5652_f7f5c9-87 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5652_f7f5c9-87 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-5xl, 10rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5652_f7f5c9-87 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5652_f7f5c9-87 > .kt-row-column-wrap{padding-top:144px;padding-bottom:var(--global-kb-spacing-xl, 4rem);min-height:0vh;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5652_f7f5c9-87 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-md, 2rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id5652_f7f5c9-87 alignfull has-theme-palette5-background-color kt-row-has-bg parallax services wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column5652_56efa7-2a > .kt-inside-inner-col{display:flex;}.kadence-column5652_56efa7-2a > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);}.kadence-column5652_56efa7-2a > .kt-inside-inner-col,.kadence-column5652_56efa7-2a > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_56efa7-2a > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_56efa7-2a > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}.kadence-column5652_56efa7-2a > .kt-inside-inner-col > *, .kadence-column5652_56efa7-2a > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_56efa7-2a > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_56efa7-2a > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column5652_56efa7-2a > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_56efa7-2a{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_56efa7-2a > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:center;align-items:stretch;flex-wrap:nowrap;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column5652_56efa7-2a > .kt-inside-inner-col > *{-webkit-flex:unset;flex:unset;}}@media all and (max-width: 1024px){.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column5652_56efa7-2a > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}@media all and (max-width: 767px){.kadence-column5652_56efa7-2a > .kt-inside-inner-col{padding-top:0px;flex-direction:column;justify-content:center;align-items:stretch;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_56efa7-2a kb-section-dir-horizontal kb-section-md-dir-vertical kb-section-sm-dir-vertical\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2, .wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2[data-kb-block=\"kb-adv-heading5652_6d71aa-f2\"]{padding-bottom:var(--global-kb-spacing-md, 2rem);font-size:var(--global-kb-font-size-xxl, 4rem);line-height:1;font-style:normal;font-family:var( --global-heading-font-family, inherit );text-transform:uppercase;}.wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2[data-kb-block=\"kb-adv-heading5652_6d71aa-f2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2, .wp-block-kadence-advancedheading.kt-adv-heading5652_6d71aa-f2[data-kb-block=\"kb-adv-heading5652_6d71aa-f2\"]{padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<h1 class=\"kt-adv-heading5652_6d71aa-f2 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading5652_6d71aa-f2\">Content strategy<\/h1>\n\n\n\n<p class=\"services has-theme-palette-9-color has-text-color has-link-color has-large-font-size wp-elements-c0ae76ef9d3ac86b66103815b8a91ee1\">Eye-catching, engaging social media content that drives your goals? It all starts with a solid content strategy!<\/p>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id5652_d4b7e2-29 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id5652_d4b7e2-29 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id5652_d4b7e2-29 > .kt-row-column-wrap{column-gap:80px;row-gap:20px;padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-3xl, 6.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5652_d4b7e2-29 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5652_d4b7e2-29 > .kt-row-column-wrap{padding-top:70px;padding-bottom:70px;grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5652_d4b7e2-29 > .kt-row-column-wrap{padding-top:40px;padding-bottom:40px;grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id5652_d4b7e2-29 alignfull has-theme-palette5-background-color kt-row-has-bg services wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column5652_d87e05-6b > .kt-inside-inner-col{display:flex;}.kadence-column5652_d87e05-6b > .kt-inside-inner-col,.kadence-column5652_d87e05-6b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_d87e05-6b > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_d87e05-6b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_d87e05-6b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_d87e05-6b > .kt-inside-inner-col{background-color:rgba(0, 0, 0, 0);}.kadence-column5652_d87e05-6b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_d87e05-6b{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_d87e05-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_d87e05-6b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_d87e05-6b inner-column-1\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_2575ee-55 > .kt-inside-inner-col{display:flex;}.kadence-column5652_2575ee-55 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column5652_2575ee-55 > .kt-inside-inner-col{min-height:740px;}.kadence-column5652_2575ee-55 > .kt-inside-inner-col,.kadence-column5652_2575ee-55 > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column5652_2575ee-55 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_2575ee-55 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_2575ee-55 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_2575ee-55 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column5652_2575ee-55{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_2575ee-55 > .kt-inside-inner-col{min-height:450px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_2575ee-55 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:100px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_2575ee-55 inner-column-1 approche\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col{display:flex;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col,.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > *, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_c4a6f6-29{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > *, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:space-between;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > *, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_c4a6f6-29 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_c4a6f6-29 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0, .wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0[data-kb-block=\"kb-adv-heading5652_36be2d-e0\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0[data-kb-block=\"kb-adv-heading5652_36be2d-e0\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0, .wp-block-kadence-advancedheading.kt-adv-heading5652_36be2d-e0[data-kb-block=\"kb-adv-heading5652_36be2d-e0\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1;}}<\/style>\n<h2 class=\"kt-adv-heading5652_36be2d-e0 services wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_36be2d-e0\"><strong>Strategic Foundation<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c, .wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c[data-kb-block=\"kb-adv-heading5652_4daeaa-4c\"]{display:block;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c[data-kb-block=\"kb-adv-heading5652_4daeaa-4c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c, .wp-block-kadence-advancedheading.kt-adv-heading5652_4daeaa-4c[data-kb-block=\"kb-adv-heading5652_4daeaa-4c\"]{font-size:12px;}}<\/style>\n<span class=\"kt-adv-heading5652_4daeaa-4c wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_4daeaa-4c\">01<\/span>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_351dc4-3c > .kt-inside-inner-col{display:flex;}.kadence-column5652_351dc4-3c, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_351dc4-3c{flex-grow:1;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col{height:100%;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col,.kadence-column5652_351dc4-3c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-md, 2rem);}.kadence-column5652_351dc4-3c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col > *, .kadence-column5652_351dc4-3c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_351dc4-3c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column5652_351dc4-3c{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c > .kt-inside-inner-col{align-items:center;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_351dc4-3c{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_351dc4-3c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_351dc4-3c{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c > .kt-inside-inner-col{align-items:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_351dc4-3c > .kt-inside-inner-col > *, .kadence-column5652_351dc4-3c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_351dc4-3c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_351dc4-3c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_351dc4-3c > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:flex-start;flex-wrap:nowrap;}.kt-row-column-wrap > .kadence-column5652_351dc4-3c{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_351dc4-3c > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column5652_351dc4-3c > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_351dc4-3c kb-section-dir-horizontal kb-section-sm-dir-vertical content\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_2aef39-be > .kt-inside-inner-col{display:flex;}.kadence-column5652_2aef39-be, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_2aef39-be{flex-grow:1;}.kadence-column5652_2aef39-be > .kt-inside-inner-col{height:100%;}.kadence-column5652_2aef39-be{max-width:40%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_2aef39-be{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_2aef39-be > .kt-inside-inner-col,.kadence-column5652_2aef39-be > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_2aef39-be > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_2aef39-be > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_2aef39-be > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5652_2aef39-be{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_2aef39-be > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_2aef39-be{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_2aef39-be{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_2aef39-be{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5652_2aef39-be > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 767px){.kadence-column5652_2aef39-be > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:space-between;}.kt-row-column-wrap > .kadence-column5652_2aef39-be{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_2aef39-be > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_2aef39-be{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_2aef39-be{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_2aef39-be{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_2aef39-be, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_2aef39-be{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_2aef39-be\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34, .wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34[data-kb-block=\"kb-adv-heading5652_d03db7-34\"]{max-width:75%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:0.9;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34[data-kb-block=\"kb-adv-heading5652_d03db7-34\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34, .wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34[data-kb-block=\"kb-adv-heading5652_d03db7-34\"]{max-width:100%;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34, .wp-block-kadence-advancedheading.kt-adv-heading5652_d03db7-34[data-kb-block=\"kb-adv-heading5652_d03db7-34\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<p class=\"kt-adv-heading5652_d03db7-34 big wp-block-kadence-advancedheading has-theme-palette-1-color has-text-color\" data-kb-block=\"kb-adv-heading5652_d03db7-34\">Foundations set in stone<\/p>\n\n\n<style>.kb-image5652_468d5f-6a.kb-image-is-ratio-size, .kb-image5652_468d5f-6a .kb-image-is-ratio-size{max-width:325px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_468d5f-6a.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_468d5f-6a .kb-image-is-ratio-size{align-self:unset;}.kb-image5652_468d5f-6a{max-width:325px;}.image-is-svg.kb-image5652_468d5f-6a{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image5652_468d5f-6a img{width:100%;}.kb-image5652_468d5f-6a .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5652_468d5f-6a size-full\"><img decoding=\"async\" width=\"650\" height=\"598\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/08\/Fondement-strategique-1.webp\" alt=\"\" class=\"kb-img wp-image-3513\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_74c05c-82 > .kt-inside-inner-col{display:flex;}.kadence-column5652_74c05c-82{max-width:50%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_74c05c-82{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col,.kadence-column5652_74c05c-82 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_74c05c-82 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_74c05c-82{text-align:left;}.kadence-column5652_74c05c-82{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_74c05c-82{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column5652_74c05c-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5652_74c05c-82{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_74c05c-82{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_74c05c-82{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_74c05c-82, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_74c05c-82{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_74c05c-82 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_74c05c-82 description\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52, .wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52[data-kb-block=\"kb-adv-heading5652_7a93d4-52\"]{padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:left;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52[data-kb-block=\"kb-adv-heading5652_7a93d4-52\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52, .wp-block-kadence-advancedheading.kt-adv-heading5652_7a93d4-52[data-kb-block=\"kb-adv-heading5652_7a93d4-52\"]{padding-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading5652_7a93d4-52 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_7a93d4-52\">Every content strategy is built on a solid foundation! In-depth research and analysis are key to guiding the next steps.<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-palette-9-color has-text-color has-link-color wp-elements-8cc2b4c0704ddbfbe32f424b8ec1f9e2\">\n<li>Competitor analysis<\/li>\n\n\n\n<li>Target audience analysis<\/li>\n\n\n\n<li>Channel analysis<\/li>\n\n\n\n<li>Research on practices and trends<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{display:flex;}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{min-height:740px;}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col,.kadence-column5652_4a625c-e9 > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column5652_4a625c-e9{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{min-height:450px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_4a625c-e9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:100px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_4a625c-e9 inner-column-1 approche\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_cd2610-d7 > .kt-inside-inner-col{display:flex;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col,.kadence-column5652_cd2610-d7 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > *, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_cd2610-d7{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_cd2610-d7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > *, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_cd2610-d7 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:space-between;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > *, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_cd2610-d7 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_cd2610-d7 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_cd2610-d7 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08, .wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08[data-kb-block=\"kb-adv-heading5652_d0e1ea-08\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08[data-kb-block=\"kb-adv-heading5652_d0e1ea-08\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08, .wp-block-kadence-advancedheading.kt-adv-heading5652_d0e1ea-08[data-kb-block=\"kb-adv-heading5652_d0e1ea-08\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1;}}<\/style>\n<h2 class=\"kt-adv-heading5652_d0e1ea-08 services wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_d0e1ea-08\"><strong>Consistency and sustainability<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29, .wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29[data-kb-block=\"kb-adv-heading5652_557a64-29\"]{display:block;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29[data-kb-block=\"kb-adv-heading5652_557a64-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29, .wp-block-kadence-advancedheading.kt-adv-heading5652_557a64-29[data-kb-block=\"kb-adv-heading5652_557a64-29\"]{font-size:12px;}}<\/style>\n<span class=\"kt-adv-heading5652_557a64-29 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_557a64-29\">02<\/span>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{display:flex;}.kadence-column5652_1cff5f-42, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_1cff5f-42{flex-grow:1;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{height:100%;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col,.kadence-column5652_1cff5f-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-md, 2rem);}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col > *, .kadence-column5652_1cff5f-42 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_1cff5f-42 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column5652_1cff5f-42{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{align-items:center;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_1cff5f-42{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_1cff5f-42{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{align-items:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_1cff5f-42 > .kt-inside-inner-col > *, .kadence-column5652_1cff5f-42 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_1cff5f-42 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_1cff5f-42 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:flex-start;flex-wrap:nowrap;}.kt-row-column-wrap > .kadence-column5652_1cff5f-42{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_1cff5f-42 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column5652_1cff5f-42 > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_1cff5f-42 kb-section-dir-horizontal kb-section-sm-dir-vertical content\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{display:flex;}.kadence-column5652_fa7b7f-a3, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_fa7b7f-a3{flex-grow:1;}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{height:100%;}.kadence-column5652_fa7b7f-a3{max-width:40%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col,.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5652_fa7b7f-a3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_fa7b7f-a3{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_fa7b7f-a3{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 767px){.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:space-between;}.kt-row-column-wrap > .kadence-column5652_fa7b7f-a3{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_fa7b7f-a3 > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_fa7b7f-a3{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_fa7b7f-a3{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_fa7b7f-a3\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82, .wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82[data-kb-block=\"kb-adv-heading5652_cd7e8b-82\"]{max-width:75%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:0.9;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82[data-kb-block=\"kb-adv-heading5652_cd7e8b-82\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82, .wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82[data-kb-block=\"kb-adv-heading5652_cd7e8b-82\"]{max-width:100%;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82, .wp-block-kadence-advancedheading.kt-adv-heading5652_cd7e8b-82[data-kb-block=\"kb-adv-heading5652_cd7e8b-82\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<p class=\"kt-adv-heading5652_cd7e8b-82 big wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading5652_cd7e8b-82\">Nothing but quality<\/p>\n\n\n<style>.kb-image5652_4bc847-6c.kb-image-is-ratio-size, .kb-image5652_4bc847-6c .kb-image-is-ratio-size{max-width:325px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_4bc847-6c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_4bc847-6c .kb-image-is-ratio-size{align-self:unset;}.kb-image5652_4bc847-6c{max-width:325px;}.image-is-svg.kb-image5652_4bc847-6c{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image5652_4bc847-6c img{width:100%;}.kb-image5652_4bc847-6c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5652_4bc847-6c size-full\"><img decoding=\"async\" width=\"651\" height=\"650\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/UX.webp\" alt=\"\" class=\"kb-img wp-image-4256\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col{display:flex;}.kadence-column5652_15d6c0-d9{max-width:50%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_15d6c0-d9{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col,.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_15d6c0-d9{text-align:left;}.kadence-column5652_15d6c0-d9{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_15d6c0-d9{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5652_15d6c0-d9{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_15d6c0-d9{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_15d6c0-d9{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_15d6c0-d9, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_15d6c0-d9{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_15d6c0-d9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_15d6c0-d9 description\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9, .wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9[data-kb-block=\"kb-adv-heading5652_b6c6e2-e9\"]{padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:left;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9[data-kb-block=\"kb-adv-heading5652_b6c6e2-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9, .wp-block-kadence-advancedheading.kt-adv-heading5652_b6c6e2-e9[data-kb-block=\"kb-adv-heading5652_b6c6e2-e9\"]{padding-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading5652_b6c6e2-e9 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_b6c6e2-e9\">Content strategy helps you build a strong community! Content pillars, rooted in your brand identity, also provide clear direction so inspiration never runs dry.<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-palette-9-color has-text-color has-link-color wp-elements-2fa0351896a37fef31df9989445d13c9\">\n<li>Consistent content pillars<\/li>\n\n\n\n<li>Long-term vision<\/li>\n\n\n\n<li>Aligned with the marketing strategy<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_850d66-d2 > .kt-inside-inner-col{display:flex;}.kadence-column5652_850d66-d2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-lg, 3rem);padding-right:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);padding-left:var(--global-kb-spacing-lg, 3rem);}.kadence-column5652_850d66-d2 > .kt-inside-inner-col{min-height:740px;}.kadence-column5652_850d66-d2 > .kt-inside-inner-col,.kadence-column5652_850d66-d2 > .kt-inside-inner-col:before{border-top-left-radius:18px;border-top-right-radius:18px;border-bottom-right-radius:18px;border-bottom-left-radius:18px;}.kadence-column5652_850d66-d2 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_850d66-d2 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_850d66-d2 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_850d66-d2 > .kt-inside-inner-col{background-color:var(--global-palette3, #1A202C);}.kadence-column5652_850d66-d2{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_850d66-d2 > .kt-inside-inner-col{min-height:450px;flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_850d66-d2 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:100px;flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_850d66-d2 inner-column-1 approche\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_8923e8-0c > .kt-inside-inner-col{display:flex;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col,.kadence-column5652_8923e8-0c > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_8923e8-0c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col > *, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_8923e8-0c{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_8923e8-0c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_8923e8-0c > .kt-inside-inner-col > *, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_8923e8-0c > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:space-between;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col > *, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_8923e8-0c > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_8923e8-0c > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_8923e8-0c kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9, .wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9[data-kb-block=\"kb-adv-heading5652_ead6d8-e9\"]{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:20px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9[data-kb-block=\"kb-adv-heading5652_ead6d8-e9\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9, .wp-block-kadence-advancedheading.kt-adv-heading5652_ead6d8-e9[data-kb-block=\"kb-adv-heading5652_ead6d8-e9\"]{font-size:var(--global-kb-font-size-sm, 0.9rem);line-height:1;}}<\/style>\n<h2 class=\"kt-adv-heading5652_ead6d8-e9 services wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_ead6d8-e9\"><strong>Editorial guidelines<\/strong><\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7, .wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7[data-kb-block=\"kb-adv-heading5652_eeaa0c-d7\"]{display:block;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:24px;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7[data-kb-block=\"kb-adv-heading5652_eeaa0c-d7\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7, .wp-block-kadence-advancedheading.kt-adv-heading5652_eeaa0c-d7[data-kb-block=\"kb-adv-heading5652_eeaa0c-d7\"]{font-size:12px;}}<\/style>\n<span class=\"kt-adv-heading5652_eeaa0c-d7 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_eeaa0c-d7\">03<\/span>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{display:flex;}.kadence-column5652_8c2b02-f2, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_8c2b02-f2{flex-grow:1;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{height:100%;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col,.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-md, 2rem);}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > *, .kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kt-row-column-wrap > .kadence-column5652_8c2b02-f2{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{align-items:center;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_8c2b02-f2{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);flex-direction:row;flex-wrap:wrap;align-items:stretch;justify-content:space-between;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_8c2b02-f2{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{align-items:center;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > *, .kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:column;justify-content:flex-start;align-items:flex-start;flex-wrap:nowrap;}.kt-row-column-wrap > .kadence-column5652_8c2b02-f2{align-self:flex-start;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col{flex-direction:column;justify-content:flex-start;}.wp-block-kadence-column.kb-section-dir-horizontal.kadence-column5652_8c2b02-f2 > .kt-inside-inner-col > .wp-block-kadence-infobox{align-self:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_8c2b02-f2 kb-section-dir-horizontal kb-section-sm-dir-vertical content\"><div class=\"kt-inside-inner-col\"><style>.kadence-column5652_9e7367-3e > .kt-inside-inner-col{display:flex;}.kadence-column5652_9e7367-3e, .wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kadence-column5652_9e7367-3e{flex-grow:1;}.kadence-column5652_9e7367-3e > .kt-inside-inner-col{height:100%;}.kadence-column5652_9e7367-3e{max-width:40%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_9e7367-3e{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_9e7367-3e > .kt-inside-inner-col,.kadence-column5652_9e7367-3e > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_9e7367-3e > .kt-inside-inner-col{row-gap:var(--global-kb-gap-none, 0rem );column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_9e7367-3e > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_9e7367-3e > .kt-inside-inner-col > .aligncenter{width:100%;}.kt-row-column-wrap > .kadence-column5652_9e7367-3e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_9e7367-3e > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_9e7367-3e{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_9e7367-3e{-webkit-flex:0 1 40%;flex:0 1 40%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kt-row-column-wrap > .kadence-column5652_9e7367-3e{align-self:center;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e{align-self:auto;}}@media all and (max-width: 1024px){.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 1024px){.kadence-column5652_9e7367-3e > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}}@media all and (max-width: 767px){.kadence-column5652_9e7367-3e > .kt-inside-inner-col{padding-bottom:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:space-between;}.kt-row-column-wrap > .kadence-column5652_9e7367-3e{align-self:center;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e{align-self:auto;}.kt-inner-column-height-full:not(.kt-has-1-columns) > .wp-block-kadence-column.kadence-column5652_9e7367-3e > .kt-inside-inner-col{flex-direction:column;justify-content:space-between;}.kadence-column5652_9e7367-3e{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_9e7367-3e{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_9e7367-3e{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_9e7367-3e, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_9e7367-3e{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_9e7367-3e\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb, .wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb[data-kb-block=\"kb-adv-heading5652_d1b57c-cb\"]{max-width:75%;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;font-size:var(--global-kb-font-size-xxl, 4rem);line-height:0.9;font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb[data-kb-block=\"kb-adv-heading5652_d1b57c-cb\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb, .wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb[data-kb-block=\"kb-adv-heading5652_d1b57c-cb\"]{max-width:100%;}}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb, .wp-block-kadence-advancedheading.kt-adv-heading5652_d1b57c-cb[data-kb-block=\"kb-adv-heading5652_d1b57c-cb\"]{font-size:var(--global-kb-font-size-lg, 2rem);}}<\/style>\n<p class=\"kt-adv-heading5652_d1b57c-cb big wp-block-kadence-advancedheading has-theme-palette-6-color has-text-color\" data-kb-block=\"kb-adv-heading5652_d1b57c-cb\">Express your brand<\/p>\n\n\n<style>.kb-image5652_801e51-84.kb-image-is-ratio-size, .kb-image5652_801e51-84 .kb-image-is-ratio-size{max-width:325px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_801e51-84.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image5652_801e51-84 .kb-image-is-ratio-size{align-self:unset;}.kb-image5652_801e51-84{max-width:325px;}.image-is-svg.kb-image5652_801e51-84{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image5652_801e51-84 img{width:100%;}.kb-image5652_801e51-84 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image5652_801e51-84 size-full\"><img decoding=\"async\" width=\"648\" height=\"648\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/personnalisation-1.webp\" alt=\"\" class=\"kb-img wp-image-5374\" title=\"\"><\/figure>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_b04521-d0 > .kt-inside-inner-col{display:flex;}.kadence-column5652_b04521-d0{max-width:50%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-md-dir-vertical)>.kt-inside-inner-col>.kadence-column5652_b04521-d0{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col,.kadence-column5652_b04521-d0 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_b04521-d0 > .kt-inside-inner-col{flex-direction:column;align-items:flex-start;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col > .kb-image-is-ratio-size{align-self:stretch;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col > .wp-block-kadence-advancedgallery{align-self:stretch;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_b04521-d0{text-align:left;}.kadence-column5652_b04521-d0{position:relative;}@media all and (min-width: 1025px){.wp-block-kadence-column.kb-section-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_b04521-d0{-webkit-flex:0 1 50%;flex:0 1 50%;max-width:unset;margin-left:unset;margin-right:unset;}}@media all and (max-width: 1024px){.kadence-column5652_b04521-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}@media all and (max-width: 767px){.kadence-column5652_b04521-d0{max-width:100%;margin-left:auto;margin-right:auto;}.wp-block-kadence-column.kb-section-sm-dir-vertical:not(.kb-section-sm-dir-horizontal):not(.kb-section-sm-dir-specificity)>.kt-inside-inner-col>.kadence-column5652_b04521-d0{-webkit-flex:0 1 100%;flex:0 1 100%;}.wp-block-kadence-column>.kt-inside-inner-col>.kadence-column5652_b04521-d0{-webkit-flex:1 100%;flex:1 100%;}.wp-block-kadence-column.kb-section-sm-dir-horizontal>.kt-inside-inner-col>.kadence-column5652_b04521-d0, .wp-block-kadence-column.kb-section-dir-horizontal:not(.kb-section-sm-dir-vertical):not(.kb-section-md-dir-vertical) >.kt-inside-inner-col>.kadence-column5652_b04521-d0{-webkit-flex:0 1 100%;flex:0 1 100%;max-width:unset;margin-left:unset;margin-right:unset;}.kadence-column5652_b04521-d0 > .kt-inside-inner-col{flex-direction:column;justify-content:center;align-items:flex-start;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_b04521-d0 description\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28, .wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28[data-kb-block=\"kb-adv-heading5652_0bbb9e-28\"]{padding-bottom:var(--global-kb-spacing-md, 2rem);text-align:left;font-size:var(--global-kb-font-size-md, 1.25rem);font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28[data-kb-block=\"kb-adv-heading5652_0bbb9e-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}@media all and (max-width: 767px){.wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28, .wp-block-kadence-advancedheading.kt-adv-heading5652_0bbb9e-28[data-kb-block=\"kb-adv-heading5652_0bbb9e-28\"]{padding-bottom:0px;}}<\/style>\n<p class=\"kt-adv-heading5652_0bbb9e-28 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_0bbb9e-28\">We create a style and tone that truly resonate with your audience, along with original content pillars designed to boost engagement! In short, the key elements to showcase your brand consistently across social media.<\/p>\n\n\n\n<ul class=\"wp-block-list has-theme-palette-9-color has-text-color has-link-color wp-elements-3d495b4ab9a8bc135e3a4223b9023d05\">\n<li>Tone and style tailored to your audience<\/li>\n\n\n\n<li>Creative content pillars<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/section>\n\n<style>.kb-row-layout-id5652_f74f47-51 > .kt-row-column-wrap{align-content:center;}:where(.kb-row-layout-id5652_f74f47-51 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:center;}.kb-row-layout-id5652_f74f47-51 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-lg, 4rem);row-gap:var(--global-kb-gap-lg, 4rem);max-width:var( --global-content-width, 1700px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xxl, 5rem);padding-bottom:var(--global-kb-spacing-xxl, 5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id5652_f74f47-51 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id5652_f74f47-51 > .kt-row-column-wrap{padding-top:var(--global-kb-spacing-xl, 4rem);padding-bottom:var(--global-kb-spacing-xl, 4rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id5652_f74f47-51 > .kt-row-column-wrap{row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-lg, 3rem);padding-bottom:var(--global-kb-spacing-lg, 3rem);grid-template-columns:minmax(0, 1fr);}}<\/style><section class=\"kb-row-layout-wrap kb-row-layout-id5652_f74f47-51 alignfull has-theme-palette3-background-color kt-row-has-bg services wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-middle kb-theme-content-width\">\n<style>.kadence-column5652_cee890-42 > .kt-inside-inner-col,.kadence-column5652_cee890-42 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_cee890-42 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_cee890-42 > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_cee890-42 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_cee890-42 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_cee890-42{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_cee890-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_cee890-42 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_cee890-42\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_0c004a-10, .wp-block-kadence-advancedheading.kt-adv-heading5652_0c004a-10[data-kb-block=\"kb-adv-heading5652_0c004a-10\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading5652_0c004a-10 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_0c004a-10[data-kb-block=\"kb-adv-heading5652_0c004a-10\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5652_0c004a-10 wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_0c004a-10\">Content strategy projects<\/h2>\n\n\n<div class=\"standish-loop-container projet\" data-limit=\"2\" data-taxo=\"categories_projets:marketing-numerique\" data-order=\"random\" data-pagination=\"0\" data-cpt=\"projet\" data-template=\"projets.php\"><div class=\"standish-loop-listing\"><\/div><div class=\"standish-loop-pagination\"><\/div><\/div>\n\n\n<style>.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{display:flex;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-4xl, 8rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{border-bottom:1px solid var(--global-palette9, #ffffff);}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col,.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > *, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_d0e5d3-14{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{border-bottom:1px solid var(--global-palette9, #ffffff);flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;}}@media all and (min-width: 768px) and (max-width: 1024px){.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > *, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}@media all and (max-width: 767px){.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);border-bottom:1px solid var(--global-palette9, #ffffff);row-gap:var(--global-kb-gap-sm, 1rem);flex-direction:row;flex-wrap:wrap;justify-content:flex-start;justify-content:space-between;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > *, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-image, .kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > figure.wp-block-kadence-image{margin-top:0px;margin-bottom:0px;}.kadence-column5652_d0e5d3-14 > .kt-inside-inner-col > .kb-image-is-ratio-size{flex-grow:1;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_d0e5d3-14 kb-section-dir-horizontal\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading5652_12c015-1f, .wp-block-kadence-advancedheading.kt-adv-heading5652_12c015-1f[data-kb-block=\"kb-adv-heading5652_12c015-1f\"]{font-size:var(--global-kb-font-size-xl, 3rem);font-style:normal;font-family:var( --global-heading-font-family, inherit );}.wp-block-kadence-advancedheading.kt-adv-heading5652_12c015-1f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading5652_12c015-1f[data-kb-block=\"kb-adv-heading5652_12c015-1f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading5652_12c015-1f wp-block-kadence-advancedheading has-theme-palette-9-color has-text-color\" data-kb-block=\"kb-adv-heading5652_12c015-1f\">All projects<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5652_ed429b-33{padding-bottom:0px;gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns5652_ed429b-33 .kt-button{font-weight:normal;font-style:normal;}.kt-btns5652_ed429b-33 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5652_ed429b-33 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5652_ed429b-33 standish-btn-style5\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5652_864aea-62.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn5652_864aea-62.kb-button{color:var(--global-palette1, #3182CE);background:var(--global-palette6, #718096);border-top-left-radius:435px;border-top-right-radius:435px;border-bottom-right-radius:435px;border-bottom-left-radius:435px;}.kb-btn5652_864aea-62.kb-button .kb-svg-icon-wrap{font-size:24px;--kb-button-icon-size:24px;}<\/style><a class=\"kb-button kt-button button kb-btn5652_864aea-62 kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit kt-btn-has-text-true kt-btn-has-svg-true  wp-block-button__link blue wp-block-kadence-singlebtn\" href=\"https:\/\/www.standish.ca\/en\/projects\/\"><span class=\"kt-btn-inner-text\">I want more!<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n\n<style>.kadence-column5652_077a9d-7b > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);}.kadence-column5652_077a9d-7b > .kt-inside-inner-col,.kadence-column5652_077a9d-7b > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column5652_077a9d-7b > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column5652_077a9d-7b > .kt-inside-inner-col{flex-direction:column;}.kadence-column5652_077a9d-7b > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column5652_077a9d-7b > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column5652_077a9d-7b{position:relative;}@media all and (max-width: 1024px){.kadence-column5652_077a9d-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column5652_077a9d-7b > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column5652_077a9d-7b\"><div class=\"kt-inside-inner-col\"><!-- [element-4302] --><style>.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap .kt-video-svg-icon{color:#ffffff;}.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap .kt-video-svg-icon{font-size:80px;}.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap .kt-video-svg-icon > svg{stroke-width:2;}.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap .kadence-video-overlay{opacity:0.3;;mix-blend-mode:none;;background:#000000;;}.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap:hover .kadence-video-overlay{opacity:0.5;;}.glightbox-kadence-dark.kadence-popup-4302_82af66-22 .goverlay{background:#000000;opacity:0.8;}.glightbox-container.kadence-popup-4302_82af66-22 .gclose path, .glightbox-container.kadence-popup-4302_82af66-22 .gnext path, .glightbox-container.kadence-popup-4302_82af66-22 .gprev path{fill:#ffffff;}.glightbox-container.kadence-popup-4302_82af66-22 .gslide-video, .glightbox-container.kadence-popup-4302_82af66-22 .gvideo-local{max-width:1700px !important;}@media all and (max-width: 1024px){.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}@media all and (max-width: 767px){.kadence-video-popup4302_82af66-22 .kadence-video-popup-wrap{border-top-color:rgba(255,255,255,0.8);border-top-style:solid;border-right-color:rgba(255,255,255,0.8);border-right-style:solid;border-bottom-color:rgba(255,255,255,0.8);border-bottom-style:solid;border-left-color:rgba(255,255,255,0.8);border-left-style:solid;}}<\/style>\n<div class=\"wp-block-kadence-videopopup kadence-video-popup4302_82af66-22 small\"><div class=\"kadence-video-popup-wrap kadence-video-noshadow\"><div class=\"kadence-video-intrinsic \"><img decoding=\"async\" src=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/08\/Video-768x433.webp\" alt=\"\" width=\"768\" height=\"433\" class=\"kadence-video-poster wp-image-3792\" srcset=\"https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/08\/Video-768x433.webp 768w, https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/08\/Video.webp 1028w\" sizes=\"(max-width: 768px) 100vw, 768px\" title=\"\"><div class=\"kadence-video-overlay\"><\/div><a class=\"kadence-video-popup-link kadence-video-type-external\" href=\"https:\/\/youtu.be\/gGFvjnFnp1E?si=6-Ur53f3ei5lFEfF\" role=\"button\" data-popup-class=\"kadence-popup-4302_82af66-22\" data-effect=\"none\" data-popup-id=\"kadence-local-video-4302_82af66-22\" data-popup-auto=\"true\" data-youtube-cookies=\"true\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fas_play-circle kt-video-svg-icon kt-video-svg-icon-style-default kt-video-svg-icon-fas play-circle kt-video-play-animation-none kt-video-svg-icon-size-80\"><svg viewBox=\"0 0 512 512\"  fill=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  role=\"img\"><title>Play<\/title><path d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm115.7 272l-176 101c-15.8 8.8-35.7-2.5-35.7-21V152c0-18.4 19.8-29.8 35.7-21l176 107c16.4 9.2 16.4 32.9 0 42z\"\/><\/svg><\/span><\/a><\/div><\/div><\/div>\n<!-- [\/element-4302] -->\n<\/div><\/div>\n<\/div><\/div>\n\n<\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Content strategy Eye-catching, engaging social media content that drives your goals? It all starts with a solid content strategy! Strategic Foundation 01 Foundations set in stone Every content strategy is built on a solid foundation! In-depth research and analysis are key to guiding the next steps. Consistency and sustainability 02 Nothing but quality Content strategy&#8230;<\/p>\n","protected":false},"author":2,"featured_media":5546,"parent":6863,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"enable","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"hide","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-5652","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"taxonomy_info":[],"featured_image_src_large":["https:\/\/www.standish.ca\/wp-content\/uploads\/2025\/09\/Social.webp",2400,1260,false],"author_info":{"display_name":"jfares","author_link":"https:\/\/www.standish.ca\/en\/author\/jfares\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/pages\/5652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/comments?post=5652"}],"version-history":[{"count":2,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/pages\/5652\/revisions"}],"predecessor-version":[{"id":6542,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/pages\/5652\/revisions\/6542"}],"up":[{"embeddable":true,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/pages\/6863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/media\/5546"}],"wp:attachment":[{"href":"https:\/\/www.standish.ca\/en\/wp-json\/wp\/v2\/media?parent=5652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}