Logiag offers agronomy consulting services to farmers throughout Quebec in order to help them manage their farmland and improve their yields.
The business was founded in 1999 with the mission of supporting sustainable farming practices that are economical, environmentally friendly, and socially acceptable.
Complete branding in one month
In December 2013, Logiag asked Standish to completely redesign its brand image, both for its Web tools and for its print media. The main goal was to increase brand recognition, so that Logiag would be recognized as the leading provider of agri-environmental consulting services. The new identity was intended to allow the company to expand its market shares and improve its positioning.
Services
We developed a corporate folder and three different brochures that detail the business’s main services, so that Logiag would be able to introduce its new image at the 2014 Salon de l’agriculture. These clear and effective tools were intended to demonstrate to farmers the quality of Logiag’s services and to cement its place as an expert in the field of agronomy.
A responsive website
The Logiag website was completely revamped in order to match the company’s new image. The new site puts greater focus on the company’s services and expertise, while also featuring an ergonomic interface that makes browsing easy for users, regardless of the device they are using.
In the fall of 2015, Logiag launched a new service on the North American market with its LaserAg soil sampling and analysis system.
In order to support the company’s marketing efforts, Standish was tasked with designing and setting up various tools in order to pique the interest of industry movers and shakers, as well as to appeal to customers.
Responsive website design
The design of the website and responsive version had to coincide with Logiag’s participation in the Ag Innovation Showcase, the premiere agricultural tradeshow in the United States. The website needed to become the company’s main platform for visibility, in order to spotlight and sell the LaserAg service.
An image to match the quality of its services
To be able to influence major players, the brand image needed to reflect the company’s positioning as a leader in the agricultural market. The visuals we created emphasize technology and the uniqueness of the LaserAg system, in order to convey its image as an important innovation in precision agriculture. The corporate brochure would serve as the company’s main sales tool at tradeshows and in meetings with customers.
Number of times the LaserAg article was consulted on farms.com, 1 month after publication
Percentage of visitors who watched the 3-minute video (in English)
Number of visits to the English website, 30 days after it was launched
Number of serious leads (potential customers) generated by the website’s forms within a 30-day period
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