Hutchins is a Magog-based company specializing in raw material sales and delivery.
With more than 50 years of experience in the field, Hutchins has a well-established reputation. The company wished to reach a new milestone by restructuring its services in order to focus exclusively on aggregate sales and delivery. It also wished to take advantage of the opportunity to modernize its image and reassert its presence on the market. We leveraged a website, a video, and a new brand image in order to target two types of clienteles, namely homeowners and entrepreneurs doing outdoor development projects.
Development of a responsive site to reach out to clients
Given that 8 out of 10 consumers do online searches before making a purchase, the website was a key business opportunity to challenge the competition, target new potential buyers, elicit more quote requests, and generate sales. To facilitate customer choices and orders, a product photo shoot was held and a calculator was set up on the site to show customers estimated quantities of merchandise.
The Hutchins story in 1 minute
We scripted, filmed and edited a corporate video to make the company and its services better known. The company’s owner narrated the video to project an image of authenticity and friendliness, with a view to building familiarity with potential customers watching the capsule on the Web.