A well-structured website that speaks to its target audience
After having enhanced the Coop Alentour’s global image in 2011, Standish took on the project of completely redesigning the company’s website. The new site distinguishes between the cooperative’s two divisions, with a split homepage directing users to their desired section. The main goal of the Boutique section is to promote available products and promotions in order to attract more in-store consumers. The Distribution section, in contrast, is mainly geared toward acquiring new customers and expanding the coop’s network of suppliers.