The + factor of a powerful image
Purchasing decisions are strongly influenced by the image your business projects and by consumers’ response to this image.
Branding determines the way you present yourself to the world and are recognized. Far more than just a logo, it is an identity strategy that defines your brand culture—your very DNA. A strong identity shows that you are the only one to offer consumers a solution to their problem.
The visual form of your brand will remain in consumers’ memories and will set you apart from the competition. In short, branding allows you to clarify your identity so that you can more effectively target your market.
Our services
Our approach
The key elements
A strategic reflection in order to make your brand meaningful
The creation cycle
Research, brainstorming and design.
The implementation
Living and expressing your brand consistently across all your initiatives.
The + value of strategic branding
The benefits of carefully crafted branding
The branding process should not be viewed as an expense, but as an investment in its own right. Successful branding will generate a host of benefits, including:
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Higher turnover
By revamping its private label (Artisan Tradition), the Coop Alentour has seen its sales grow by 25%. -
New markets
DUAL-ADE’s new image has given it greater credibility among foreign investors, thereby allowing it to expand into the South American market. -
Improved brand positioning
Thanks to its new image, Logiag has cemented its place as a leader in the agronomy sector.
Branding example
DISTINGUISH BY A STRONG IDENTITY
Branding is the heart of your business. Our team helps you to design and convey your identity: one that represents the values of your company and that allows it to differentiate itself from your competitors.
Our goal is to create a compelling brand that drives your customers to action.
Our expertise :
- Strategic thinking to determine your corporate identity, including your purpose, strengths and values
- Development of a positioning strategy
- Complete graphic study
- Creation of a graphic charter
Other clients who have entrusted us
“
People no longer buy a brand all by itself—they buy the story behind it.
Alan Standish, President
”