Groupe Beaucage
Group of nearly 20 car dealerships for the sale of new and used vehicles in the Eastern Townships and surrounding areas.
CONTEXT
Groupe Beaucage approached us to redesign the websites of its dealerships.
CLIENT SINCE
2016
VISIT
INDUSTRY
- Commercial
CLIENTELE
- B2C
SERVICES
- 360 videos & virtual visits
- Art direction
- Copywriting and translation
- Digital marketing campaigns (SEM)
- Search engine optimization (SEO)
- Website design & programming
Strategy
In addition to redesigning the websites, we also took the opportunity to review their SEO strategy. After a thorough analysis, we added structured data to the product pages and made technical optimizations, including the site speed and user experience. We also added content when relevant and standardized the dealers’ Google My Business listings.
We implemented the connection between the CRM and the inventory management tool for car dealerships. There are on average 1,400 used vehicles available on the different sites. We have recently implemented this same type of connection with another tool for the inventory of new vehicles of KIA dealers.
